Zooms Design

Why Does Graphic Design Help Your Small Business

Why Does Graphic Design Help Your Small Business

Small business owners are known for wearing for different hats, they sell, market, manage customer service, make coffee and write blogs post for fun. Exercising skill-sets in a variety of tasks often viewed as a benefit of owning a small business, or being self-employed, but can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.

In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specialize in that particular field.

This is especially true of creative work, like good graphic design. As much as we would all like to think our creative minds are capable of creating effective designs for small business, professional designers have years of education, experience, and industry know-how that simply can’t be beat.

Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.

Spend now, Save Later

Image via rawpixel

The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.

In the other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral. 

Professional graphic designers understand that good design is built to last, and by spending more money upfronts with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small exchanges to old materials, or duplicate existing design elements.  

Professional graphic designers wont take short cuts, and they understand that giving you complete files, various formats, and more control over graphic elements is the key to ensuring longevity in your design. 

Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.

By spending a little more money upfront, you’ll save money in the long run

Professional Design Convert Better

Image via ayunannas

While it might be hard to justify thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work. 

if small owners are known for wearing multiples hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.

The specialize knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good, it’s about understanding how design elements work most effectively for consumers.

Professional graphic designers are first and foremost researcher and diligent note- takers, they’re listening to your needs, as well as researching the industry for best use practices, consumers expectation, and comparing the competition. 

In addition to research contributions, a professional graphic designers is fully immersed in the design industry, the most current on design trends, statics, what other industry professionals are talking about

while this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.

First Impressions are Important

Image via vectorjuice

Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place. 

The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy, and that’s okay for that. With a good design in place, and a detailed content marketing strategy , you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics, However, none of that matters if you make a bad first impression. 

In additional to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiples channels. You need things in line in order to preserve the critical first impression you make on consumers. If they like want they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.

Creativity Is often Rewarded

Image via inspiring

If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.

Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.

Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.

Unfortunately, creatively doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business-it’s what you’re paying them to do.

Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers. 

We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. your small business simply can’t afford low quality graphic design. you’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will be increase, you’ll make a better first impression with potential customers, and your company’s creatively will help you stand above the competition.

Why is Graphic Design Important for Your Marketing Strategy

Why is Graphic Design Important for Your Marketing Strategy

Human beings are visual creatures – this is simply a fact of nature. When we see images, our brains store the details in two ways (one verbal, one visual), increasing our chances of remembering the information.

There’s a catch to this trend, though. People don’t recall decorative or arbitrary images well. Pictures with meaning, that illustrate facts or provide instructions, are much more easily committed to memory. It probably doesn’t take much proof to tell you that people process information better when there’s visual aid. Chances are, it was the colorful graphic at the top of this article that got your attention in the first place (kudos to Alissa Herman, the brilliant designer who created it).

So, how does the graphic design fit into your marketing strategy, exactly? That all depends on what types of tactics you’re employing.

Let’s take a look at some of the most important marketing channel you’re likely using, and what role visuals play in them:

Branding

Before you build out your marketing strategy, start with the basics: your brand guidelines. your style guide should be a starting point for creating every piece of marketing collateral that follows. Without it, it’s all too easy for your brand image and the of your communications to become inconsistent, making it much harder for your target audience to recognize your organization.

It’s never too late or too long early to make a brand guide. if you’re already established, it can be helpful to create some rules to keep your communications aligned. if you’re just starting out, having brand guidelines from the get-go can reduce complications and inconsistencies down the line.

Brand guidelines are incredibly helpful to your graphic designer, whether you have an in-house professional or are working with an external agency. when first launching your business, work closely with the graphic designer to create a logo, choose colors, fonts and more.

A graphic designer will have a good understanding of color theory to help you choose hues that don’t clash and also reflect the values of your industry. The same goes for typography, your graphic designer can help you choose fonts and typefaces that support your messaging. Thought they may seem like small details, colors and fonts can have a large impact on how your brand is viewed.

Consider a small legal firm. Clients walking into the legal firm seek sound advice. They need to know that the professionals at the firm are trustworthy and proficient at their jobs. If the firm’s logo is hot pink and neon green, written in bubbly, whimsical letters, those clients may second-guess the professionalism of the attorneys who practice there. Are they at their lawyer’s office or a beach party?

Image via marketingdonut

Instead, serene blue and gray tones will put forward an air of strategy, intelligence and seriousness. The typeface should be fairly traditional and easy to read.

Website

Your website is the virtual fronts door to your business. when visitors arrive, you want them to know that you’re the real deal, that you know what you’re talking about and that you’re trustworthy.

Many things contribute to a good design look of a site. If it’s confusing to navigate, contains irrelevant information or the tone of the content doesn’t match the organization’s goals, these factors will detract from its credibility.

Image play a major role in a site’s look as well, but it’s critical to consider the purpose of each picture and graphic. People don’t like filler photos, and they don’t pay them much attention, either. Nielsen Normal Group eye-tracking studies found that people generally ignore pictures that serve no purpose, such as stock photos.

When businesses first started using stock photography because they couldn’t afford real photography, it was a big deal,” Brafton Design Director Ken Boostrom explained. “But now people look at stock photography like it’s a plague.

Blog

Your blog is a component of your website, but it’s used to in a distinctly different way. This may be the entrance to your website for many users who find your company through a google search. Also unlike the rest of your website, which has static, information pages, your blog is (or, at least, should be) regularly updated with new information that captives reader’s attention.

As we know, great visuals are an effectively way to do just that.

After reviewing more than 1 million articles, BuzzSumo found that adding a visual every 100 words or so makes your content twice as likely to be shared. But, there’s one important rule: The image must be relevant. Luckily there are plenty of resource of curating appropriate pictures and graphics. you could add a GIF to illustrate your point (and entertain readers).

Image via FreePik

A quick GIF may be enough to break up the text and bring a visual appeal to your article. But you can also use these moving images to illustrate a point or give instruction. As far as your blog goes, your graphic designer can create a moving image to highlight an important point, making it much more memorable and shareable.

There are others impactful types of visuals to includes. Nielsen normal Group pointed out that information-loaded images do well, and data from QuickSprout backs up that claim. In an analysis of seven types of images, chat and graphic turned out to be the fourth-most sharable , after animated graphics, hand-drawn images and infographics.

Blog posts with chats and graphs also had the most trackbacks -258 percent more than any others type of image, on average. People love data, especially when it’s broken down into one or two details at a time and decorated with attractive design elements. which brings us to another valuable form of visual content: infographics

Creating infographics can also be a boon to your blog. They have the potential to increase your site traffic 12 percent. A powerful infographics can take many forms, and what’s right for your audience depends on what you want to tell them and how you want them to respond. Flow charts, timesline, comparisons- the possibilities are limitless.

Social Media

Facebook posts that include a graphic get 2.3 times more engagement according to BuzzSumo. This is particularly important, considering 88 percent of respondents to Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends- North America report said Facebook was the most effective platform for helping them reach specific goals. but, again, there’s one simple rule to seeing this kind of benefit: relevance is key. Choosing any old stock image is not the way to win followers. 

Short videos also perform well on social, and they don’t have to be particularly fancy to generate interest. In fact, the majority of Facebook videos are played with the sound off, meaning the audience is much more interested in watching the show than hearing it (provided there’s text to give the video context). Similarly, those informational GIFs that help boost your blog can also make great social posts.

Image via FreePik

Pinterest also a great platform for ecommerce ads. Online users today can typically spot an ad right away, and this is true for avid pinners, too. Even though they recognize an ad for what it is, they don’t seem to mind. if they’re like it they’ll pin it just like anything else (and may even buy the item in the photo later on, too).

If there’s one thing every organization has in common, it’s a need for effective graphic design to propel their marketing and communications efforts. Beginning with strategic brand guidelines and following through into your website, blog, social media strategy and beyond, consistent and strategic graphics can support your messages and make your company more memorable.

you’ve heard that a picture is worth a thousand words, but how many impressions, engagements or leads can come from great graphic design? 

We think it’s worth it to find out.