Zooms Design

How to design an effective presentation

How to design an effective presentation

Great presentations inform, educate, persuade, and even inspire. perhaps it’s the fusion of live audio and supportive visual media. maybe it’s the perfect blend of audience interactivity and speaker control. whatever it is, a well-designed presentation is still one of the best ways to pitch ideas, showcase facts, or sell products.

When it comes to your presentation decks, it takes two important aspects to tango: the content and the design. many of us struggle to create sufficiently engaging and information slides. how do you strike a balance between professional and engaging? how do you avoid crossing the line from data-rich to overwhelming?

Read on to discover more the six elements of an idea presentation

Image by Zooms Design

1. A compelling introduction

First, it’s important to let your audience know why they should care — or remind them why they already do. The beginning of your presentation is for provoking emotion, eliciting surprise, and engaging people enough so that they want to know more.

Don’t forget to introduce yourself to establish authority and familiarity. But don’t spend too much time talking about yourself unless the presentation is about you. You can set the mood by starting with a relevant story or situation. Again, imagine that your audience is asking you why this subject matters.

But it’s not time to make your final pitch yet. Prioritize authenticity over immediate hard-selling.

2. Charts and infographics

People are drawn to moving stories and organic, conversational approaches. That’s why your presentation starts with a compelling introduction. But if you aim to have your audience come to a decision by the end of your presentation, they will want to go through a more logical, data-driven thought process. It’s your job to walk them through that.

Pull facts from reliable sources such as peer-reviewed articles or books. As much as possible, avoid making statements you can’t prove.

Use charts, graphs, and infographics to illustrate facts more effectively. For example, a pie chart may be a better visual aid than simple percentage numbers. A line graph is the best way to show numerical information that changes over time.

Use the simplest possible chart or graph design. Remember that your presentation is usually a visual aid on a large screen. Tiny text or complex details might be lost on the audience, so use large shapes and high-contrast blocks of color for maximum clarity.

3. Large text

Your presentation’s slideshow is not a set of pages from a textbook. Slides support your presentation. It’s not something for you to read out loud, nor should it compel audiences to take too much time reading instead of focusing on you.

Set a minimum text size. A 30- to 40-point font generally works for headers, while “smaller” text can be around a 20-point font, but there are no strict guidelines.

You can adjust text sizes depending on the setting of your presentation. For example, err on the side of too-large text when you have senior audience members. If it’s a webinar and people will be on their screens, slightly smaller text may be acceptable. Limit your ideas to one major concept per slide. Use simple sentences or phrases. Remember, the audience shouldn’t spend too much time reading the slide behind you. With that in mind, you can set your own maximum number of words per slide.

Bullet points are going out of fashion. If you absolutely need bullets, you may have too much text on the slide. The goal is to showcase keywords that reinforce — not dictate — your delivery.

4. overall simplicity

No matter how complex your subject is, the presentation should be kept as simple as possible. Limit the number of slides and the time you spend presenting each slide. Practicing your delivery will also help you prevent digressions or going overtime during the actual presentation.

Begin with an outline — or if it’s difficult for you to brainstorm with a purely textual outline, a concept map. Don’t be afraid to start out messy and simplify as you go.

Is your topic truly complex? That’s still no reason to overload your slides with hard-to-read details. Instead, you can create accompanying printouts to distribute to your audience so they have an in-depth resource to refer to during or after your presentation.

5. Consistent design

Your presentation’s design must be consistent across all slides. Colors, fonts, and brand elements should appear to follow the same rules from beginning to end.

If you have a branding guide, use it as a starting point for designing presentations. In the absence of one, let your topic and audience demographic be the basis of your design decisions. (Need help creating a branding guide? Download a free step-by-step guide!)

Just because you can do something in a presentation doesn’t mean you should. There’s no need to use all the free clipart or showcase your wide variety of fonts. Resist the temptation to add too many animations, transitions, and sound effects.

A professional-looking design gives you authority. Things like careful alignment, thoughtfully selected graphics, and highly readable elements make your presentation much more believable.

6. You

Lastly, you are the most important part of a good presentation. Be confident and prepared — this takes practice and research. Internalize your subject and polish your public speaking skills. You don’t need to commit to an absolutely perfect delivery.

There will be technical difficulties and little bloopers now and then. But poise can be practiced. Learn to chuckle at your own mistakes because the show must go on!

Learn to connect with your audience. Even if you’re the one standing front and center, the presentation is about them, not you. Show them that you’re sensitive to their time and concerns. One way to do this is to let them know, during the introduction, when you’ll be taking questions (the best time is at the end of your presentation).

Final thoughts

Ready to craft your next presentation?

Fear of public speaking is one of the most common phobias in the world. So for some people, being expected to present, write, and design a good presentation can feel like way too much.

Zooms Design Presentation Design service can help you create professional, visually compelling slideshows. You’ll take care of the content and delivery — We’ll handle creating presentations that are on-brand, compelling, and credible.

Presentation Design gives you access to unlimited custom decks, same-day design concepts, real-time Slack communication, editable slide formats, PowerPoint or Google Slides, animations, and so much more. check out our design to find out more.

What is landing page? Why do your business need one?

What is landing page? Why do your business need one?

You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a new page, reading about everything the webinar covers and, finally, you’re at the bottom looking at a big bright button. Click it to reserve your spot in the webinar. You’re not on just any page; you’re on a landing page. But, what is a landing page?

Exactly what the name implies, it’s where internet traffic “lands.” If a website’s a city, its landing page is the airport where inbound flights meet the ground and let their passengers out. And just like people get their first impressions about a city as they walk toward the airport’s exit, so too do visitors get impressions about you, your brand and what you’re offering the moment they arrive on your landing page.

What is landing page?

A landing page is a web page that’s focused on marketing a specific product or service or otherwise getting the viewer to act on a “call to action”. Often, a person’s journey to a landing page starts when they see an attractive beacon like a social media ad or a link in an email. When they click it, they’re taken to a landing page.

Landing page

A landing page isn’t the same as a homepage or a splash page. A landing page is hyper-focused, optimized to get viewers to take one specific action—all the text, images and navigation are directly related to whatever outcome the page is driving. Every element is designed for the logical progression leading the visitor towards a button to click or a form field to fill in.

Landing pages exist to drive conversions. And they’re transparent about it. When you’re on a landing page, you know exactly what you’re being offered and what you’re being asked to do from the moment it finishes loading. 

In this contrast, and that’s why your landing page has to be on point. It’s where you grab readers’ attention and drive them to do what you want them to do. An effective landing page not only impresses, it also suggests, guiding visitors to a particular location, convincing them to “sign up”, “buy” or “subscribe”.

In this guide, we explain the ins and outs of landing pages: what they are, how they’re used and more importantly, how to make them effective.

Anatomy of a landing page

Every landing page is unique, but the successful ones usually contain the same key elements. Each of these elements plays a role in driving the reader to take a specific action.

Headline

Your headline is your attention-grabber. it piques the reader’s interest and makes the idea of scrolling down irresistible. here’ where visitors first meet your unique selling proposition (usp), or what you’re offering to them that they can’t get elsewhere. even if you’re offering a common service your usp could be your low price or some other perk/feature offered by only you.

Subhead

Underneath the headline, you’ve got your subhead. This is a follow-up to the headline that adds details and/or further persuades the reader to continue engaging with the text. The subhead is ideal for putting all the essential information about you that didn’t make the cut for the headline.

Supporting copy

The supporting copy follows up your subhead by explaining your offer in more detail. It discusses your company, why you’re great at what you do and how the reader benefits from taking the action you prescribe. Here, you explain exactly what the reader can expect to get by taking you up on your offer.

In the supporting copy, you also build urgency. Tell readers how long the offer’s going to last and what will happen if they don’t act now. Maybe they’ll have to pay full price, maybe they’ll miss the opportunity completely. The point is, give them a reason to click on that lead capture right now—not later, not tomorrow, now.

Images

Show your readers what they can have with some high quality images. Depending on your offer, you could use images of the items for sale or photos about how your company improves people’s lives.
Don’t cheap out on images. Your landing page isn’t the place for generic stock photos; make sure you have eye candy that underscores your offer’s value.

Benefits

Here’s where you really “sell” your offer. Often, benefits are in bullet lists for standability because that makes them really easy for readers to glance at and take in. The benefits may be part of your landing page’s supporting copy or they can be a section of their own. Their purpose is to quickly explain exactly why your offer is so great. 

The benefits may be part of your landing page’s supporting copy or they can be a section of their own. Their purpose is to quickly explain exactly why your offer is so great.

trust builder

Trust-builders are images and text you include on your landing page to get the reader to trust you. Often these entail testimonials from previous buyers or logos from famous clients (known as social proof), as well as stats about your success or your customers’ satisfaction. You can also include badges showing your credentials, like proof of a secure checkout system.

Lead capture

Finally, this is where your visitors convert—or don’t. Your lead capture is the action you want them to take, the culmination of all your landing page’s hard work. It could be a form right on the page where readers share information or it could be a button that brings them to another page where they give you the info you’re after. 

Whichever it is, it needs to be big, bold, obvious and visually appealing—the whole purpose of the landing page is to drive readers here. A common trick is to use a contrasting color to draw attention to your lead capture.
Lead captures should also have clear calls to action (i.e., “sign up now”) nearby to encourage people to engage the lead capture through the power of suggestion. You can improve conversions by telling your reader explicitly what you’d like them to do, just be careful about not sounding pushy.  

Keep in mind that a landing page doesn’t have to have all of these elements in this specific order to be effective. Some landing pages have the lead capture form at the bottom, others have it along the right-hand side of the page. Some landing pages have lots of text explaining the offer, while others explain it through a video.

It will probably take a few tries to find the arrangement that works best for you. Figure this out faster by split-testing two designs at once and taking a look at which performed better. Tools like Google Analytics can help with this.

Why is landing page matter?

According to truelist.co, readers spend about eight seconds on a landing page before they decide whether to keep reading or X out. Only about 50 percent of landing pages are optimized for mobile devices, and targeting a page correctly can increase conversions by 300 percent. A one-second loading delay can lower conversions by seven percent. 

If you’re not certain what those phrases mean, we’ll define them for you in a minute. But first, take a look at a few more landing page statistics:

The average landing page conversion rate across all industries is 2.35 percent
Of all the visitors who read a page’s headline, 90 percent also read its call to action
Videos on landing pages can improve conversions by 86 percent
Landing page conversion rates vary by industry, so be sure to research the average rate for yours to set realistic goals. 

as you can see, landing pages are a critical part of online marketing. they enable you to get valuable information about your prospects and often they’re key milestones in your scales funnel. let’s quickly define a few important concepts to understand when you’re developing an online marketing strategy: 

Sales funnel, a sales funnel is a series of steps designed to turn people who are interested in your product or service into people who actually buy your product or service. The term comes from pictorial representations of this process: imagine a wide pool, like all the people who see your brand’s posts on Instagram. That’s the top of the funnel, the people who are aware of your brand. Within this pool, a smaller group of people—your brand’s Instagram followers—are interested in your brand. They’re a step down the funnel, a step closer to buying from you. Within that group, there’s a smaller group who’ve decided to buy from you. And of those people, there’s an even smaller group of people who actually do buy from you—the narrowest segment of your funnel.

In this scenario, you might create a post offering the opportunity to get access to your next launch before it officially launches. Interested followers click the link in the post and reach a landing page where they can get access by giving you their email address. This landing page sits at the threshold between interested and dedicated, bringing visitors closer to becoming buyers.

Leads. Leads are the people who’ve shown interest in your brand and are likely to be converted. Using our sales funnel example, they’re the people who’ve shared their email addresses on the landing page. In other words, leads are the individuals who’ve chosen to engage with your brand and expressed that they’d like to continue a relationship with you.

Lead generation. Lead generation is all the effort you put into cultivating leads, like posting to social media, running ads, creating landing pages and building brand awareness in general. It’s the very top of your sales funnel, the widest part where you introduce your brand to the world.

Conversions. A user “converts” when they take the action you want them to take. On a landing page, a conversion would be clicking a button or sharing an email address. On a sales page, a conversion is a purchase. Depending on your goals, conversions could also be clicking an ad to reach a landing page or following your page on social media.

SEO. Search engine optimization (SEO) is a category of strategies to help your landing page (or any kind of page) rank higher on search engines. SEO strategies involve:

  • Using high-ranking keywords in your title, metadata
  • Including quality content on your page
  • adding images and videos to your page
  • ensuring your page loads quickly

Call to action. A call to action is a piece of copy that directly tells the reader to take a specific action. Call now, read more, click here—these are all phrases used as calls to action. Calls to action are a crucial part of any landing page and the best practice is to use them in multiple spots, like right below the benefits, immediately following the supporting copy and on the button readers click to submit their info. In fact, the landing page as a whole is a call to action.

What make a good landing page?

A good landing page doesn’t leave any room for readers’ questions. It tells them everything they need to know so they feel like clicking that lead capture button is a great choice. With this in mind, you need to carefully research exactly who your target audience is after and what they respond to. Refer to the ideal customer persona you’ve created and imagine you’re speaking directly to this person when you’re writing your landing page copy.

Regardless of your customer persona, certain design and copy choices are proven to work for landing pages. These include: 

  • Clear, catchy headlines (that include keywords)
  • Uncluttered page layouts
  • Short, simple forms
  • Clear, frequents calls to action

An effective landing page also makes clear what your company does for visitors who aren’t already familiar with your brand. again, a landing page is a confusion-eliminator_ if there’s any possible way a reader can reach the end of your landing page and still have questions about who you are, what you’re offering and why it’s an amazing offer, you need to rework the copy to make these points clear.

What make a bad landing page?

Just like eye-catching copy and direct calls to action make great landing pages, wishy-washy copy and passive suggestions make lousy landing pages. Here’s what else can ruin a landing page: 

 

  • Cluttered design
  • irrelevant images 
  • no images 
  • poor seo
  • unclear calls to action
  • slow loading speeds
  • not being optimized for mobile

As of 2020, about half of the world’s web traffic is via mobile devices. That means about half of your audience—possibly more, depending on your niche and your brand—is engaging with you on their phones. Make sure your designer optimizes the page for mobile as well as desktop screens. 

In the same conversation, make sure your images and videos are compressed small enough so they don’t slow your loading speed. Loading speed does impact SEO, as do images that aren’t tagged properly. 

Final thought

I have a landing page now what?

A landing page isn’t something you plop into a marketing strategy; it’s an integral  part of  your marketing campaign from drawing board. As you develop marketing strategies, think about where landing pages fit into them. If you think about these strategies like funnels, think about where in the funnel a landing page could help most.

If you’re looking to add subscribers to your email list, add a link to a landing page that tells readers to “subscribe for more great info” at the bottom of each of your blog posts. Similarly, if you’re offering something your followers want, like an E-book or valuable PDFs, you might create a social media post that links to the landing page where they can get the E-book or PDFs.

Drawing more traffic home with awesome an landing page

When you’re selling a product, building an audience, seeking clients or giving away great content, a well-designed landing page isn’t optional. The internet’s buzzing with thousands of people who’d love to engage with your brand, so you’ve got to give them a clear path to follow to reach you. A landing page is a direct route to you, and a direct route to conversions for you.

UX/UI design trends 2021

UX/UI design trends 2021

Design is no longer about the wow factor. It is about personalization, simplicity, convenience, minimalism, accessibility. Current and upcoming UI/UX design trends follow these principles. We have already written about why design is a worthy tool for your business as well as how to turn it into a powerful selling tool. Also, we have pointed out how to break a business message through overproduced content in a split-second with motion graphics, and have highlighted massive animation design trends.

Versatility and adaptability

Source: Dribbble

Creating an application for only one platform is a lost cause. Choosing device-neutral and cross-platform options for seamless app performance on a laptop, PC, smartphone, or tablet is a win-win option that allows ensuring a much better UI and UX,  and reaching a wider audience coverage.

Mobile phone flexible screen expansion can compete with devices people are used to. Foldable phones with flexible displays will bring a brand new user experience. An advanced multifunctional screen is about multitasking. It allows running a few apps alongside each other simultaneously as well as seamlessly switching between them. It can be used as both a phone and a tablet. A flexible display can make the back of the phone an additional interactive space.

Personalization

Source: Dribbble

The mass production trends have long passed into history. There are no solutions that would fit all cases. Users demand a personalized approach from you, niche services that are relevant to their interests as well as can solve personal needs. To retain users, design an app accurately by focusing on personal, cultural, situational requirements ensuring a unique and authentic user experience.

Spotify offers a personalized playlist based on a listener’s particular tastes. The Netflix app offers flexible recommendations and customizes film artworks to suit users’ viewing habits.

Voice interaction

Source: Dribbble

Apple’s voice-controlled personal assistant Siri, Amazon’s virtual assistant Alexa, Samsung’s smart assistant Bixby, Google’s AI-powered virtual voice assistant Google Assistant dictate their terms to UX design trends for this year. Voice-enabled apps are continually integrating into our lives as they are more convenient, deliver quick and accurate query results, ensure personalized user experience.

AV/AR

Source: Dribbble

Implementing augmented reality (AR) and virtual reality (VR) technology allows integrating the fictional digital elements into the real-world image by offering users an entirely fresh look at the daily routine.

Education, real estate, mHealth, science, entertainment, eCommerce, traveling, media. Here’s a partial list of niches where VR & AR trends can be adopted with own UI/UX.

Ikea, Disney, Zara, Toyota have already applied AR to their products. With the Gucci App AR feature, users can digitally try on sneakers, sunglasses, or decorate their spaces with new decor objects. The Ikea app offers customers to try on the chosen interior before purchasing it.

Material Design

UX/Ui Design

Source: Dribbble

Flat UI design, two-dimensional elements, simple shapes with no added effects have been replaced by user-centered design process, motion graphics, 3D icons, animated logos, custom color palettes, responsive interaction animation, shadows, and depth illusions, grid-based approach, ML- and AR-powered features, sound design. Material design will bring a much more engaging user experience via intricate patterns, textures, customization, advanced interactivity.

Design for content

UX/Ui Design

Source: Dribbble

The content-first approach helps to design meaningful and functional interfaces, ensure comfortable and convenient user experience rather than complex and artistic solutions.

When it comes to current UI/UX design trends, general readability reigns supreme. It is not only about slogans, taglines, brand names, or CTAs. It is about the style of content as a whole – a simple content menu, highly readable fonts, font combinations for various screen sizes to ensure effective responsive design.

Animation & micro interaction

UX/Ui Design

Source: Dribbble

Interface animation has not lost its position this year. Animation will remain trendy as it can easily grab and hold viewers’ attention, and is more memorable than just static elements. Adding life and motion to buttons, icons, tabs, charts, preloaders, menu bars, scroll animations, visual clues, onboarding screens, splash screens, activity indicators, pull-down-to-refresh animation makes user experience informative and engaging. Smooth microinteractions make user interface intuitive and natural.

Chatbot UI and UX design

Chatbot

Source: Dribbble

Chatbot interaction design should not only convey information to end-users. To process each specific query, chatbots should be easy to use, handle all kinds of natural language variations – various emotions, language semantics, text structures, phrases, slangs.

to enchance the user experience, you should consider a specific set of options such as avatars, a voice that matches your brand personality, welcome/failure message design, animation, response buttons, typing indicators. you should provide your app users with multiple interaction ways-free-text typing with autocomplete function or ready-made conversation flow.

Keep things simple

As you see, new trends in UI/UX design trends are about user-centered and effective problem-solving solutions. Keep things simple, and your users will rely on your app and follow your brand.

We at Zooms Design know how to personalize your brand to convert your business message into simple and functional visual solutions that are relevant to your users’ interests and can solve their personal needs. Have an idea? Feel free to contact us. We will be happy to help you find the perfect match.

Graphic Design: Why motion graphic is matter?

Graphic Design: Why motion graphic is matter?

With the data explosion, getting your business message out is much harder. While lots of great animations published on social media, there is far less cool motion in apps or web-based platforms. You as a stakeholder should consider introducing great motion design in the first place. Animations can be used for whatever point you want to make and break through overproduced content in a split-second.

In this article, Zooms Design has shared ideas on why animations matter for apps and web platforms. You will read about what cool motion graphics is, and how to use it effectively so that your business can gain benefits from it.

What is motion graphic

Source by Luka Primorac

In simple words, motion graphics as a great source of storytelling combines animation and graphic design. As animation design uses not only simple visual elements such as text, shapes, or images but also engages auditory receptors to communicate ideas, it is more memorable for viewers than just static pictures.

The magic of cool motion graphics animation for brand apps and web platforms is that it showcases complex pictures, ideas, concepts, and a great deal of data in a short, simple, visually appealing video. As a result, it helps convey a message in the fastest way, easily grab and hold the viewer’s attention. Great animation design can be used in whatever areas you want—business, marketing, IT solutions, motion picture industry, education, healthcare, social networks, or entertainment.

Benefits of applying animation design

Applying animation design helps you raise brand awareness, increase people curiosity in what you’re doing and why, cause the urge to buy apps, products, or services, prompt to take actions. Videos can be used on any platforms at your fingertips—promo items, online ads, tutorials, titles trailers, news teasers, web, and mobile devices, business presentations, or any other creative ideas. Let’s go step by step.

Benefits of cool motion graphics:

  • It is cost and time effective. With great animation design, you need far less time, money, and efforts to create eye-catching motion pictures.
  • It raises brand recognition. Viewers easily comprehend complex pictures, ideas, and stats if they are presented in simple terms and engaging way. People retain 95% of a message when they watch it in a video in comparison with 10% when reading it in a text.
  • It makes brand content shareable across social networks. People share social video 1200% more than simple text and static pictures combined. Facebook videos, in turn, have approximately 8 billion views daily.
  • It drives people to comment and discuss content. 85% of consumers are eager to see more branded video. Real-time feedback as a great communication channel allows figuring out ideas of what should be improved and updated in your app, product or services.
  • It allows an app or a web-based platform to come up high in Google search. A website is 53 times more likely to be shown on Google’s first page if it includes motion.
  • It increases sales via a better return on investment (ROI). Animated content drives 300% more traffic generating more leads.
  • It helps your brand stand out among competitors as well as set cool trends. People spend approximately 2.6x more time browsing pages with videos than without. As forecasted, videos are expected to reach 82% of internet traffic by 2021.

How to use animation design effectively?

For effective use of animation design, figure out what business objectives you want to achieve, and for how long. Before adopting animation ideas, ask yourself some simple questions:

  • Who is my target audience? What are my clients’ values and pain points? How can my product solve customers’ problems?
  • What business message or concept do I want to convey? How can I do it?
  • What are the main ideas the audience should remember?
  • What business objectives do I want to achieve?
  • What benefits will I gain from applying animation design?

After you have answered all the questions, choose the relevant type of video that will showcase your main concept in the best way. Let’s dig deeper into the main ones. 

Animated storytelling gives you an opportunity to tell people about your brand vision highlighting the most vital factors, points, ideas.

A promotional video, if it is done thoughtfully and attention-grabbing, compares favorably to typical business ads. It lasts from 30 to 60 seconds. You need to strictly follow the length requirements to attract the viewers immediately to showcase your app or web platform strengths and benefits.

With educational videos, your brand shows customers how to solve their problems either with your product or other tools. Each animated video contains a complete step-by-step guide. An educational video is longer than a promo. The point is that it drives an entirely different volume for viewers.

An explainer video, in turn, is the best choice if you want to reveal the insights on your product or services simply and engagingly from one perspective. Such animated short film creates eye-catching in-app or website content thus earning viewers’ loyalty and trust.

A testimonial video helps you build trustful relationships with your customers before deciding why to purchase your product. The more natural and simple your customer’s review on positive experience in cooperation with your company is, the more credible it will be.

If you have a complex product or service, then it is difficult to explain it in simple terms. This is exactly where a live action video comes in. It will demonstrate rather than explain how your product or service works, its features as well as what benefits your customers can gain by using it.

Cool animation design proved to be the golden mean between overproduced videos, trends, and simple static content. If done correctly with the accurate use of visual and audio effects, it conveys your message effectively. It’s simple —the more people watch, read, engage with your content, the more they trust your firm, your product, or services. As a result, you become an advisor people want to rely on and follow, not just a company that tries only to sell them some brand stuff.

We at Zooms design know how to translate complex data into a simple language with animation design best solutions—from research, script development to storyboard design and motion release.

So why does your business need great motion design?

Cool animation design proved to be the golden mean between overproduced videos, trends, and simple static content. if done correctly with the accurate use of visual and audio effects, it conveys your message effectively. it’s simple_ the more people watch, read, engage with your content, the more they trust your firm, your product, or service. As a result, you become an advisor people want to rely on and follow, not just a company that tries only to sell them some brand stuff. 

We at Zooms Design know how to translate complex data into a simple language with animation design best solution.

What is web hosting? Is it important?

What is web hosting? Is it important?

one surprising benefit of starting your own website: your vocabulary grows! You start to see words like “web hosting” or “front-end interface” on a regular basis; you begin to pick apart specific acronyms like IP and SEO from random alphabet-soup amalgamations. Sure, you still don’t know what these words or acronyms actually mean, but you’re certainly familiar with them!

In this guide, we’ll help in answering at least one of your questions: What is web hosting? It’s really not as complicated or technical as you think—we won’t mention a single line of code, we promise. Instead, we’ll explain everything you need to know as someone starting a site: how it works, the different types, and what to look for.

What is web hosting?

In the nutshell, web hosting is where you store (or host) your site’s data: media, formatting, backups, etc. site date is stored on a server including cloud servers_ and your customers access those servers directly when they visit your site.

servers are pretty complex hardware, so most people rent server space from a web hosting provider. you can think of a web hosting company as a landlord, leasing out server space to various renters, but also maintaining that space like how landlords make sure their tenants have “hot water.”

On the bright side, a lot of the best website builders provide hosting as part of their packages, including Wix, Squarespace and Shopify. If you’re using one of them, you don’t need to worry about web hosting at all. If you’re still having trouble deciding, check out our guide to choosing the right website builder for you.

Even if your hosting is handled, that doesn’t mean your work is over. Hosting does not cover areas like your domain name (which is the same thing as your URL or web address). Although some hosting companies sell domain names as a side gig, buying an unused domain name is a separate service.

Likewise, web hosting doesn’t always include secondary features like email capabilities or website design, although they’re occasionally included in hosting packages. Don’t expect these kinds of services from your web hosting provider, any more than you’d expect your landlord to help you pick out throw pillows or other interior design choices.

5 main types of hosting

Unless you know how to build and maintain your servers your self, chances are you’ll need to work with a web hosting company. as mentioned above, some of the website builder platforms include hosting when you sign up, so in a sense they are your web hosting provider.

But some of them do require outside hosting (like wordpress), or maybe you just want to create your site without a template-style builder, in which case you’ll need to work with a hosting company. below, we discuss the five most common types of web hosting, so you have an idea of what to look for.

Shared hosting

One of the most common forms of web hosting, shared hosting is when different sites are hosted on the same server and share the same resources. This benefits the hosting provider because they can more efficiently use their servers, and the client gets a better price because they’re not paying for a whole server. The downside is that you don’t have a lot of space for yourself, so it only works for sites that don’t receive much traffic.

VPS hosting

Also known as Virtual Dedicated Server (VDS), a Virtual Private Server (VPS) is a step-up from shared hosting. Technically, you still share the same server with other clients, but everyone has a set amount of allocated resources—not quite the free-for-all of shared hosting. It costs more than shared hosting, but not as much as dedicated hosting.

Dedicated hosting

Dedicated hosting is when you have the entire server to yourself—no sharing. This gives you resources to handle lots of traffic and more involved media, but costs more. Dedicated hosting is more for established websites that can put the extra space to use.

Cloud hosting

Cloud storage isometric banner, digital technology

The newest type of hosting, cloud hosting stores your site’s data in the cloud instead of a server. this protects your data from local power shortages or equipment failures, not to mention you’re only charged for the resources you use, so the cost is both reasonable and scalable. What’s the downside? some critics protest that cloud hosting is less secure, but these myths have largely been disproven. In short, cloud hosting is just as safe as the others.

Managed hosting

Managed hosting isn’t a type of web hosting like shared, VPS, dedicated or cloud—it just refers to when your service provider manages your data for you, on top of security and maintenance. The idea is, for an extra fee, you can use their own expert staff to manage your account. This is the popular choice for people who don’t want to bother with the technical aspects; otherwise, you may need to hire an internal IT professional.

Advantages of web hosting

Cloud Server Data center Is a network service system on the Inte

After “what is web hosting,” the second most common question is, “do you need it?” Often you don’t—as we mentioned above, many website builders take care of it for you. But sometimes you do need it, and even if you’re tech-savvy, there are still advantages to using a web hosting service over doing it yourself.

some site require it

For starters, web hosting is essential if you’re building a site on certain platforms. The biggest is WordPress—sure, that’s just one platform, but that one platform powers almost half (39.5%) of all websites. So roughly 40% of websites will require an outside hosting service, including any e-commerce sites that plan to use WooCommerce.

Regular maintenance

Hosting providers, even if you opt out of managed hosting, provide the basics for server and data maintenance. For one thing, this ensures you never miss a scheduled upgrade or forget to back-up your data regularly. But moreover, you can rest easy knowing your data is in the hands of a professional.

Security

Perhaps the strongest advantage of hosting is security. cybercrime gets more sophisticated every day, but hosting providers stay on top of the latest preventions and protections. they have to_ one of their primary jobs is keeping clients data safe.

Better performance

Hosting affects all the significant areas of website performance, including loading speeds and bandwidth. If, for example, your small site suddenly goes viral overnight, the increase in traffic could overload a small DIY server. 

Not only do hosting providers ensure that your site stays live (or they should_ it’s called an “uptime guarantee,” explained below), but they can also incorporate content delivery networks (cdn) to your hosting. cdn is when your site data is stored geographically close to your user, so that the site loads faster. this can be too complicated to handle on your own, but some hosting providers have everything you need ready to go.

How to pick the right hosting service

If you need a web hosting provider, there’s plenty to choose from. Too many, in fact—competition is fierce, as you might expect by the number of people who want their own websites. So how do you determine which one is best for you? We offer some advice here.

List the features you want beforehand

Hosting providers come in many different sizes_ big and small, expensive and cheap. the trick is to find one with what you need and little extra: you only want to pay for the features you’ll use. 

Make a list of what you want beforehand, and then reference it when browsing service providers. not only does this ensure nothing slips through the cracks, it also makes it easier (and faster) to sift through all your different options.

bandwidth and traffic

More than anything else, bandwidth and traffic determine which hosting package you need. small sites can skirt by with minimal hosting, but as soon as you start getting lost of traffic, you’ll need to upgrade your hosting or else risk your site going down.

unfortunately, if this is your first site, you’ll have to estimate how much you’ll need. if you’re expecting a swift success, choose a hosting plan that allows for scalability in a pinch. otherwise, start small and expand only when necessary. 

Storage

Likewise, if you’re using large media files, like high-definition videos or advanced visual effects, you’ll need more expensive hosting packages to accommodate that storage space. If you’re using standard photography and/or only a few video clips, standard hosting storage should suffice.

Special features

Depending on your business model or managing styles, you might want to consider some optional features as well:

Uptime guarantee_ a clause in your contract guaranteeing 99% or 100% uptime means your site will almost always be live. 

SSL certificate_ a certified secure sockets layer is a security measure that provides an encrypted (safe) connection between your users and the server. since 2018, site without ssl are marked as “Not secure” on Chrome, so you’ll likely lose visitors without one. if your hosting provider doesn’t offer one, you’ have to get it yourself.

SEO tools_ a lot of seo happens behind the scenes, so if SEO is crucial to your business strategy, make sure your hosting provider takes care of it on their end.

renewal fees_ here’s a trick some hosting providers pull: they offer low cost startup packages, but raise the price for renewals after everything is already “moved in”. Check renewal fees before signing up, and watch out for pushback if you want to switch to a different hosting company. 

Aside from that, check out peer reviews and rating before signing up. There’s plenty of honest service providers out there, but still have to watch out for the bad apples.

Conclusion: hosting is just the beginning

Getting the web hosting you need is just the beginning—you will need to design the site according to your industry, branding, business model and style tastes, luckily, you can hire a “service provider” for that as well.

Branding design: What to know before hiring an agency

Branding design: What to know before hiring an agency

Brand development is one of the most important and deciding steps that can help a young business succeed in the market. And choosing a branding agency is crucial, as it can really make all the difference. But how do you choose the right one?

Here’s the deal: branding design is one of the definitive aspects of a business that can make or break its success, both in terms of sales and awareness. You can have the best product, stick to your values, be extremely hardworking and good in what you do, but your business might still suffer because of a badly designed or inconsistent brand. Don’t believe me? Apparently, up to 94% of first impressions are design-related,

according to this research

So, picking the right agency is important, as it can cost you a lot of money, both for the design process itself and for what it can make you or lose you in the future as a result of what you end up with.

If it’s your first time branding your business, here is some helpful advice on what to concentrate on when deciding which agency fits you best.

Beware that good agencies always have their own brand strategies

You can find the best designer, but you shouldn’t expect them to be a researcher, analyst and strategist, as well as an artist. A good creative or marketing agency will have a strategist that will take over the branding process, do proper research for you and take care of the design team’s workflow too.

Business owners sometimes don’t understand the single steps of a branding process, which is why good creative agencies are capable of taking over the whole workflow and simply producing deliverables that the client can pick out and then finalize the preferred concept.

If an agency promises that one person can do it all, take it as a red flag. And know that graphic design and branding design can sometimes be costly for the sake of quality. If you have budget constraints, there are always options such as our graphic design service.

Make sure they research your industry and competition

New Product Development Marketing Concept

Sure, having plenty of ideas about your own brand is the main requirement a branding agency should do for you. That and making them come true.

But another essential step of the process is research. Not just them meeting your requirements and transforming your image and values into a brand identity, but also knowing who your competitors are, what their brand designs look like and what is the general industry standard. 

In their research, they should be looking into:

  • Industry standards
  • Design trends
  • Website design best practices
  • Social media graphic design
  • Platforms and channels used
  • Tastes and expectations the ideal buyers have

At the same time, look to it that agency doesn’t have ideas only within the realm of the industry standard. You want to be different from the competition, not just another unrecognizable brand on the market.

your dedicated branding designer
Looking for remarkable branding design ideas

Get them acquainted with your products and services well

For the branding agency to completely encapsulate your company. its products and services, as well as the mission and vision, you need to to give them a thorough understanding of what you do.

make sure you give them more than an elevator pitch. the branding design reflects many things: Style, beliefs, ideal buyer personas, vision, the brand image and finally, industry. be sure that they understand what you do, as well as what your wishes and expectations are.

respect their style but check if they are flexible enough to fit your vision

You might be drawn to an agency or designer mainly because of their style. They might check all boxes you require, and that is great. however, it is also important to know that if they stick strictly to their own style, they might miss the mark on how our business should look like and what will make it different from the rest of their clients. 

a good agency will know how to infuse their style into your business and product, but still make it about you, not them.

Check if they value pretty or functional more

Things that look good are always attractive and well-remembered. however, in terms of branding design, they should also serve a purpose. 

Shapes, color psychology, heraldic, font usage and its characteristics, are only some of the many things that are used in branding design not only to look good but also to serve a purpose and speak about the brand’s identity. another reason why functional is worth more than pretty is the intuitiveness and ease of use in design. this is especially important in web design and app design if your branding agency is also taking care of that portion of the project.

Too much to worry about?

In case there are too many variables in your search, or your budget can’t handle a pricey agency, check out Zooms Design. We have worked on branding design for tons of clients, all for a flat monthly rate and all sorts of on-demand design services. Check out our work.

How can merchandise help you with brand recognition?

How can merchandise help you with brand recognition?

From creating emotional bonds with potential clients to generating new leads, here are a few examples of how branded merchandise helps with brand recognition.

Go to any industry trade show, tech conference, or professional meetup event, and you will likely end up with bags of promotional materials. The usual business card, brochures, flyers, stationery have been replaced with more practical and polished items such as hoodies, reusable water bottle and phone gadgets. Still, their purpose remains the same: to promote a brand and reinforce  its recognition.  

Months or even years after a particular event passes, branded merchandise given to the visitors will continue to remind them about the specific brands silently. with cpi as low as $0.005 and recall rate as high as 85%, branded merchandise is by far the most efficient and cost-effective type of advertising. when an average keep rate of over a year, promotional product are the least discarded marketing materials.

Branded merchandise for advertising purpose is no longer for companies with big marketing budgets. From Coca-cola to the local gym, everyone uses different of merchandise to amplify and build brand identity.

what is brand merchandise

Products that have a company logo, slogan, or any other element that is part of the brand identity and are used to promote the brand are called branded merchandise. The sole purpose of these products is to promote the brand, raise awareness about it and improve its recognition among the target audience. 

Branded merchandise today can be considered as a business card, only more fun. The majority of these promotional products are handed out at trade shows and conferences to new or potential customers, influencers, and journalists from trade publications. 

Their primary purpose is to spread the word about the company and remind them of your business.

Still, there are a lot of brands that shifted merchandising to a whole new level. using their brand identity elements for different types of product, they created lasting personal experiences and connections with their audience. they made an additional revenue stream by offering their customers branded products. an excellent example of this is Starbuck which offers attractively designed, seasonally themed drinkware and other types of merchandise.

Why is branded merch important?

You might wonder if it is really that important to print your company logo on a tote bag or a t-shirt. you already have the company website, social media profiles, and print materials, so branded merchandise might seem like pushing your budget a little too far. Think about the last time you went to a conference, promotion, product launch, or trade show. you probably ended with more than a dozen business  cards, brochures, and pamphlets. the majority of those ended up at the bottom of your desk drawer or in the trash. 

However, you probably kept a good part of the promotional merchandise you received designed usb stick, a nice-looking bag for your laptop, or well-designed stationery likely found practical uses in your daily life.

According to asi (advertising speciality institute), the average time a consumer keeps a promotional product is about a year. this is why branded merchandise needs to be part of every marketing mix today. Promotional products have the lowest cost per impression (cpi) compared to any other advertising medium. with the cost as low as $0.005 per impression, merchandise is an excellent choice for small businesses and companies that lack large marketing budgets who want to work on increasing brand awareness.

what types of merchandise are the most important? 

The same study by asi shows that writing materials such as branded pens, pencils, notebooks, pads are at the top of this list. almost 9 in 10 americans, or 89%, own at least one such item. 88% have branded drinkware, 80% have t-shirt with a company logo or a slogan, and 73% have branded bags. next on this list are headwear, outerwear, and polo shirts which can be found in approximately 67% of american homes. 64% of americans have some branded desk accessory, 58% have at least one usb drive, and 33% have a mobile power bank that was given as a part of a promotional campaign. 

merch

And even though some studies show that millennials and younger generations prioritize experiences over stuff, the branded merchandise industry has had steady growth for the past five years. Today this industry is worth over $24 billion only in the United States.

how branded merchandise impacts brand recognition

One of the goals of every marketing strategy is to build and improve brand recognition over time. Print materials, TV advertisements, radio jingles, website banners, and social media ads promote particular products or services and remind us of the company. That is why you can see campaigns that do not advertise anything but the brand from time to time.

Merchandise branded with company logo can be used daily and is usually kept much longer than other promotional materials. So as long as your customers use the products you gave them, they will see your company logo and brand message. But this is only just one of the reasons how promotional products improve brand recognition.

shinyoko-park

It help you introduce your business

If you are starting your business, branded merchandise can efficiently introduce it to your potential customers. products with your logo, such as tote bags, t-shirts, or anything that fits your business type and brand, will work much better than an ordinary business card. you can always print a qr code that leads to a specific landing page your website address, or other helpful information to make it easier for your potential customers to find you. 

Just make sure that the product is well designed and is visually connected to your branding. Putting your logo on a bag or a mug is not enough. You need to pay attention to the overall design of the product. You want your merchandise to stand out from your competitors and make it visually pleasing so your customers will want to keep and use the products.

It leaves an impression

According to Nielsen and OAAA (Outdoor Advertising Association of America) data, merchandise offers the best number of impressions for every dollar spent. While TV and magazine ads can cost you up to $1.8 per impression, the average CPM on social media is on the rise from $6.64 in 2017. 

Still, the cost of impression for promotional products can go as low as $0.005. outerwear generates around 6,100 impressions for every  dollar spent. t-shirt and headwear generate 3,400 impressions each, and bags on average generate some 3,300. People under 55 prefer promotion products or any other type of advertising. they also have 25 times more favorable opinions of promotional products than digital ads.

waterdrop

It has a tremendous life cycle

One of the biggest prejudices about promotional materials is that most of them end up in the trash. however, data from asi shows that the majority of promotional products are being kept and used. the determining factor to keep the merchandise for many people is quality and design. this it why more and more companies are paying attention when selecting products for potential customers. the better the quality and design, the longer the life cycle the product will have. People keep outerwear the longest, which is 16 months on average. Umbrellas and T-shirts are used for 14 months on average, while mobile power banks and drinkware are utilized on average for one year.

Still, this doesn’t mean the end for these products. In many cases, they are usually given away to someone else, so their life cycle extends. 68% of polo shirts, 65% of T-shirts, and 61% of bags are given to someone else.

it helps brands be more memorable

85% People remember the companies that gave them branded merchandise which doesn’t come as a surprise. take into account the average number of impressions and average life cycle of branded merchandise. you can quickly understand why merchandise boosts brand recognition. the ad impression study from 2019 conducted by asi identity that an average household in the u.s owns approximately 30 promotional products. gen x households had on average 34 promotional items, millennial households had 30, while baby boomers had on average 28 such things. 

These numbers might not sound that impressive at first. however, once you multiple those items with 120 million households in america, you get a number of over three billion logos and promotional slogans being seen every day repeatedly.

Final thought

The simple placement of your logo on merchandise is not enough. You need to get creative and look out for inspiration. If you plan to give away any apparel, then there are more than a few websites that can provide you with ideas.

Be environmentally friendly. Try to pick merchandise that is made out of recycled or natural materials and that is durable and lasting. Consumers are shifting towards eco-conscious brands that not only preach but practice as well.

Merchandise can improve your brand’s recognition over time. Just make sure you picked the products that your customers will enjoy using daily. And if you have trouble or doubts about creating designs that will make your promotional products stand out, feel free to contact us. We at Zooms design are always ready to help you with any creative work imaginable.

Why you should stick to design principles for market success?

Why you should stick to design principles for market success?

People often make way for creativity and experimentation in place of respecting principles and conventions. But this might not always be a smart strategy. Read why sticking to the basics in design can bring you greater market success. From simple social media graphics to complicated projects such as web design and experience design, clients working with design teams might have ideas and wishes that are brave, experimental and break common conventions when it comes to graphic design.

However, these guiding principles have been around for a long time, and though they may seem to constrain sometimes, they can help your design decisions, as well as assist you in getting the right actions from your target audience.  

Through using good principles in design, as well as doing market research, you will be able to design products and assets that will impress audience and as a result, have a good market and monetary success. 

Here are main reasons why sticking to principles is important. 

Ease the design process

By sticking to the ground rules, the process of designing your product or asset will go smoother and quicker. Call it simple deduction: by ruling out things that aren’t compatible with the principles and creating within what is allowed, you will be able to focus only on the variants that are most fitting.

Whether you are a team member that has no experience in design, or a project manager that needs to make the final decision, learning the design principles will also you recognize the most quality version of a design.  You’ll probably need to grasp the main design fundamentals to be able to provide helpful criticism. Rather than assessing by emotion or aesthetic taste, assess the most fundamental design principles and evaluate if a design job adheres to them.

A quicker design process or iteration will result in more effective preparation for putting your product on the market, which increase the chances of success.

Improve user experience design

UX/UI design

Good UX design is incredibly important if you want your business to succeed. This is especially true for Software-as-a-Service businesses, as they don’t have a brick-and-mortar business where customers can be impressed. UX design influences the experience customers have when trying to discover the business, get informed about its products and services, make a purchase or stay in the know about all news related to it.

So, a website or app is a one-stop station for all these things. You need to employ good design principles to make sure that the look and feel of them serve the purpose and usability too. It’s not just about looking good, it needs to be easy to understand and use. the same goes for the design of products themselves: the final user needs to have a good experience with the product, and that is the utmost goal of their design.

Create an intuitive user interface

Similar to the ux design, ui also incredibly important and it can make or break a product on the basis of its intuitiveness. While ux concerns the phycological and experiential aspects of using a product, user interface relates more to the visual part of it.

How easy can a user navigate on a website? Is it easy to spot buttons in a particular shape and color? Are the transitions between screens in an app smooth, or disruptive? Does a landing page wireframe make sense for someone seeing it for the first time with no information about the business?

Through design principles like balance, proximity and white space, for example, a UI designer can focus the eye exactly where they want it, hence achieving the wanted result.

Improve the marketing materials

There’s no market success without good market presence. Marketing (and with it advertising) are the most important disciplines that can help a product be discovered and wanted. But, in order to produce marketing materials, whether they are social media ads, packaging or even business cards, graphic designers stick to good principles that help achieve the right result. 

Color theory, lines, shapes, textures, sizes, dimensions and movement are only some of the techniques that can give a visual product a purpose. The final audiences will easily notice and learn the marketing messages through the help of these principles. 

Helps attract the right audience with color theory

Spectrum of color theory on white background

The rights colors and their correct usage according to principles, could also help you attract the right audience. 

For example, blue is believed to give audience a sense of calmness and reliability. This is why many banks and brands in the automotive and technology industries use it ( samsung, BMW, IBM, etc) Red, on the other hand, makes them hungry. That is why it is one of the most widely used colors in the fast-food industry ( burger king, pizza hut, McDonald’s, KFC, etc). 

Other colors also have different effects on human psychology and combined with design principles you’ll be able to use the them sparingly or in abundance, as the focal point of the design or perhaps to add balance to the overall look, depending on what you want to achieve.

Are you In Search of a job for web development?

Are you In Search of a job for web development?

Zooms Design, a company that specialize in graphic design & marketing solutions and website design & development.

Summary: web Development will provide a high-level of customer service on facilities website and analysis to increase brand awareness, engage new followers and patients and maximize the value of current audiences. This role will monitor, update, and report on websites and assist with digital marketing platforms.

We are looking for a creative web developer to help us maintain and build website while also helping build creative solutions for future projects.

Requirement:

  • At least 1 year experience, challenging software magic
  • Basic understanding of java script, html, word press, css/sass
  • familiar with java script frameworks such as reach, nextjs, responsive design, version control, testing debugging. 
  • Comfort with the CLI, at minimum, must be able to use git and SSH. 
  • Driven to write developer-friendly, flexible, testable, reusable, and clean code.
  • Ability to manage multiple projects at a time. 
  • Good in English is advantage. 

Duties

  • Build easy-to-use and performance website serving. 
  • Understanding the technical constraints of a project, and make pragmatic tradeoffs.
  • Contribute to and maintain our interactive design system. 
  • Follow common web standard and development methodologies.
  • Review and respond to operational issues, escalating as necessary. 
  • Collaboration with other team member.

Benefits

  • Do what you love: share your creation and earn money doing what you love. 
  • Simplicity: the system that can help you perform well and easy to track your works. 
  • Time is just number: time is not what we worry about, your work are, keeping it simple. 
  • Rewarding the good: when you reward the good, it motivates others to do more good. 
  • Flexibility: you can work from anywhere, as long as you have access to the internet. 
  • Growth: cultivate your professional skills, unleash your potential.
How to improve digital marketing with graphic design

How to improve digital marketing with graphic design

Learn why graphic design is so important for digital marketing and discover how to use visuals to improve the performance of your campaigns. 

Digital marketing means promoting your business online. It’s different from traditional marketing (e.g. television, radio or newspaper0), mostly because in digital marketing potential clients interact directly with you.

Since traditional marketing is often expensive and doesn’t offer a chance to target particular audiences, digital marketing is definitely the most important type of marketing for small business and startups. And since graphic design is an integral part of effective marketing, it’s very important to understand how can you use it in digital marketing efforts. 

Why is graphic design important for marketing?

Marketing design is the creation of branding, advertising and other visual elements used in promoting your brand.

In that definition alone you can see that design can often help to get people interested in your services or products, or help them discover your brand in the first place. Here are just a few critical reasons why you need good design in digital marketing. 

It's all start with branding design

Yes, branding design also falls under marketing design. Your brand identity consist of your mission, vision and values, but also the way your brand looks, or your brand design. an established brand guideline will help you create every marketing asset or branding asset more quickly and effectively, and raise brand awareness with you target audience. 

Creating a brand guide is an essential first step of any marketing strategy. It will make the decision-making process much quicker down the line, and save you a lot of time. A brand guide includes all the visual elements you should use regularly in designing for your brand (logo versions, colors, fonts, illustrations) as well as the tone of voice and key messages relevant to your brand. 

apple nike logo

Source by pinterest 

Design speak loud than words

Our attention span is only about 8 seconds long these days, so making a strong first impression is more important than ever. Moreover, it’s well known that people tend to remember only 20% of what they read, compared to 80% of what they see, so if you want your marketing messages to stick, you need to present them in a visual way.

If you think about some of the most iconic logo designs you’ll immediately see just how powerful graphic design can be. Nike’s swoosh represents movement and determination; Apple’s pictorial mark demonstrates a thirst for knowledge and superior design. The art of communicating visually means that you’re able to If you think about some of the most iconic logo designs you’ll immediately see just how powerful graphic design can be. Nike’s swoosh represents movement and determination; Apple’s pictorial mark demonstrates a thirst for knowledge and superior design. The art of communicating visually means that you’re able to relay your brand identity in a more universal way.

Good design help you stand out

Many people confuse marketing with advertising, which is actually just a component of marketing where of promoting specific products or services to a specific target market. 

However, both marketing and advertising should help you differentiate yourself from your competitors. Hopefully, you’ve already identified your unique selling points (USPs) in your business or marketing plan, and you can use design to make that even more obvious for prospective customers.

Are you a mobile bank is youthful, modern and digital bank compare to tradition banks? Use playful, hip designs to tell that story. Perhaps you have a family-run restaurant with long tradition?  Use retro pictures and drawings to inspire a sense of nostalgia and create an emotional response with your guests.

Digital marketing vs inbound marketing

Digital marketing is a collections of tactics you use to attract potential customers online. Inbound marketing is a style of digital marketing that involves attracting customers to your business organically. by presenting solutions to their challenges or convincing them that they need you and not the other way around.

Practically speaking, inbound marketing involves regular blogging and SEO optimization, social media posts that engage users or offer informational or educational value and most importantly regular updating of your buyer persona intel, to allow you to provide value for potential as well as existing customers. 

Digital marketing strategies checklist

Every digital marketing campaign follows a set of steps, from planning and goal identification to measuring the results of your performance. However, every campaign should also correspond to your digital marketing strategy and help move your business along a course you’ve defined. Here’s a quick rundown of all the key elements of a digital marketing strategy: 

  • Create branding guidelines
  • Define and track KPIs
  • Create a calendar of marketing campaigns
  • Create an email marketing strategy
  • Review your website and SEO
  • Create a social media strategy
  • Develop a PPC ad strategy
  • Consider a PR strategy

How to use graphic design in digital marketing

So, now that you have a better understanding of what digital marketing entails, it’s time to deep-dive into one of its most important components: graphic design. We’ll guide you through examples of using graphic design to improve your marketing game and explain why and how each one works. 

Graphic help website rank better

If you know anything about SEO, you’re familiar with the importance of using the right keywords and useful content that will help your business rank better in search engines. However, now that search engine algorithms are a lot more refined, it’s no longer enough to just stuff your text with target keywords (in fact if you overdo it, your site will be penalized for it and rank poorly).

Another part of that is that search engines like Google can also crawl (or rank) images, which means an informative and useful graphic will come up in search engine results and potentially drive people to your website.

Finally, it’s well known that people need only about 50 milliseconds to make a first impression of a website. This is hardly enough time to read a significant part of the copy, but it can be more than enough for a user to make an impression about the professionalism of the company. So, better graphic design can mean lower bounce rates and more time spent on browsing your pages. Which in turn, will lead google to favor your site and rank it better.

design makes content marketing more compelling

Content marketing involves in producing content, whether textual or visual that attracts people to your business. It’s closely related to keyword research and SEO, but graphic design is also an incredibly important part as well.  

Understanding how to use visual storytelling will make your content more digestible and appealing to audiences with an ever-decreasing attention span. Designing for content marketing can mean appealing blog covers that will make your site look professional and regularly updated, or different types of data visualizations, such as infographics, graphs or charts that help break down complex processes and information into smaller chunks.

There's no social media without design

This is something you probably already know, but when it comes to social media good design is a must. Consistency will help you build a brand image, and quality, creative graphics will ensure your posts aren’t drowned out by thousands of similar ones you’ll be competing with.

Having a well-designed social media post doesn’t just mean people will stop and notice. Good graphic design can also ensure your posts get more engagement and shares. Even something simple like a product photo can be better with the help of colorful backgrounds or illustrative elements. 

Investing in design can increase profit

When you’re advertising products online, people won’t be able to experience them first-hand (e.g. hold them) before they decide to make a purchase. Instead, you can use design to help encourage purchase decisions. we already mentioned that good web design will help keep people on your website, and attractive social media images can boost engagement, and ultimately sales (90% of people buy from brands they follow on social media). 

Where to get digital marketing design for my business

So you understand why design is important, and even have some ideas on what kind of design you’d like for your marketing channels? Awesome! But that still doesn’t make you a designer. These days, there’s no shortage of DIY design platforms that allow you to create your own marketing assets, even if you have no design skills or experience. The most famous one, Canva, is a delightfully user-friendly program and there’s no doubt you’ll have fun using it. 

But should digital marketers really design their own ads? Probably not. 

First of all, as a non-designer it will be difficult for you to maintain consistency in graphic design (without sacrificing creativity or versatility that is), which will harm your brand image. Next, the results might look uninventive and similar to thousands of visual assets people see from other companies every day.

Finally, no matter how hard you try or how many times interactions you make it, the finally results usually isn’t nearly as good as you’d want to 

We’ve heard this many times from our clients who attempted to create their own graphics before turning to Zooms Design. More often than not, the effort became a waste of time (and money, since a CEO or marketing manager need offer their expertise in different areas), as well as unprofessional graphics. You can hire someone in-house, or opt for an outsourced option such as a freelancer or a design agency.

You will be able to get the professional in designing to support your digital marketing. 

The graphic design  service offer the most in terms of quality, flexibility and affordability. If you’d like to know more about it, be sure to check out the scope of work or book a personal consultant to see how we can help your business with design.