Zooms Design

What is landing page? Why do your business need one?

What is landing page? Why do your business need one?

You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a new page, reading about everything the webinar covers and, finally, you’re at the bottom looking at a big bright button. Click it to reserve your spot in the webinar. You’re not on just any page; you’re on a landing page. But, what is a landing page?

Exactly what the name implies, it’s where internet traffic “lands.” If a website’s a city, its landing page is the airport where inbound flights meet the ground and let their passengers out. And just like people get their first impressions about a city as they walk toward the airport’s exit, so too do visitors get impressions about you, your brand and what you’re offering the moment they arrive on your landing page.

What is landing page?

A landing page is a web page that’s focused on marketing a specific product or service or otherwise getting the viewer to act on a “call to action”. Often, a person’s journey to a landing page starts when they see an attractive beacon like a social media ad or a link in an email. When they click it, they’re taken to a landing page.

Landing page

A landing page isn’t the same as a homepage or a splash page. A landing page is hyper-focused, optimized to get viewers to take one specific action—all the text, images and navigation are directly related to whatever outcome the page is driving. Every element is designed for the logical progression leading the visitor towards a button to click or a form field to fill in.

Landing pages exist to drive conversions. And they’re transparent about it. When you’re on a landing page, you know exactly what you’re being offered and what you’re being asked to do from the moment it finishes loading. 

In this contrast, and that’s why your landing page has to be on point. It’s where you grab readers’ attention and drive them to do what you want them to do. An effective landing page not only impresses, it also suggests, guiding visitors to a particular location, convincing them to “sign up”, “buy” or “subscribe”.

In this guide, we explain the ins and outs of landing pages: what they are, how they’re used and more importantly, how to make them effective.

Anatomy of a landing page

Every landing page is unique, but the successful ones usually contain the same key elements. Each of these elements plays a role in driving the reader to take a specific action.

Headline

Your headline is your attention-grabber. it piques the reader’s interest and makes the idea of scrolling down irresistible. here’ where visitors first meet your unique selling proposition (usp), or what you’re offering to them that they can’t get elsewhere. even if you’re offering a common service your usp could be your low price or some other perk/feature offered by only you.

Subhead

Underneath the headline, you’ve got your subhead. This is a follow-up to the headline that adds details and/or further persuades the reader to continue engaging with the text. The subhead is ideal for putting all the essential information about you that didn’t make the cut for the headline.

Supporting copy

The supporting copy follows up your subhead by explaining your offer in more detail. It discusses your company, why you’re great at what you do and how the reader benefits from taking the action you prescribe. Here, you explain exactly what the reader can expect to get by taking you up on your offer.

In the supporting copy, you also build urgency. Tell readers how long the offer’s going to last and what will happen if they don’t act now. Maybe they’ll have to pay full price, maybe they’ll miss the opportunity completely. The point is, give them a reason to click on that lead capture right now—not later, not tomorrow, now.

Images

Show your readers what they can have with some high quality images. Depending on your offer, you could use images of the items for sale or photos about how your company improves people’s lives.
Don’t cheap out on images. Your landing page isn’t the place for generic stock photos; make sure you have eye candy that underscores your offer’s value.

Benefits

Here’s where you really “sell” your offer. Often, benefits are in bullet lists for standability because that makes them really easy for readers to glance at and take in. The benefits may be part of your landing page’s supporting copy or they can be a section of their own. Their purpose is to quickly explain exactly why your offer is so great. 

The benefits may be part of your landing page’s supporting copy or they can be a section of their own. Their purpose is to quickly explain exactly why your offer is so great.

trust builder

Trust-builders are images and text you include on your landing page to get the reader to trust you. Often these entail testimonials from previous buyers or logos from famous clients (known as social proof), as well as stats about your success or your customers’ satisfaction. You can also include badges showing your credentials, like proof of a secure checkout system.

Lead capture

Finally, this is where your visitors convert—or don’t. Your lead capture is the action you want them to take, the culmination of all your landing page’s hard work. It could be a form right on the page where readers share information or it could be a button that brings them to another page where they give you the info you’re after. 

Whichever it is, it needs to be big, bold, obvious and visually appealing—the whole purpose of the landing page is to drive readers here. A common trick is to use a contrasting color to draw attention to your lead capture.
Lead captures should also have clear calls to action (i.e., “sign up now”) nearby to encourage people to engage the lead capture through the power of suggestion. You can improve conversions by telling your reader explicitly what you’d like them to do, just be careful about not sounding pushy.  

Keep in mind that a landing page doesn’t have to have all of these elements in this specific order to be effective. Some landing pages have the lead capture form at the bottom, others have it along the right-hand side of the page. Some landing pages have lots of text explaining the offer, while others explain it through a video.

It will probably take a few tries to find the arrangement that works best for you. Figure this out faster by split-testing two designs at once and taking a look at which performed better. Tools like Google Analytics can help with this.

Why is landing page matter?

According to truelist.co, readers spend about eight seconds on a landing page before they decide whether to keep reading or X out. Only about 50 percent of landing pages are optimized for mobile devices, and targeting a page correctly can increase conversions by 300 percent. A one-second loading delay can lower conversions by seven percent. 

If you’re not certain what those phrases mean, we’ll define them for you in a minute. But first, take a look at a few more landing page statistics:

The average landing page conversion rate across all industries is 2.35 percent
Of all the visitors who read a page’s headline, 90 percent also read its call to action
Videos on landing pages can improve conversions by 86 percent
Landing page conversion rates vary by industry, so be sure to research the average rate for yours to set realistic goals. 

as you can see, landing pages are a critical part of online marketing. they enable you to get valuable information about your prospects and often they’re key milestones in your scales funnel. let’s quickly define a few important concepts to understand when you’re developing an online marketing strategy: 

Sales funnel, a sales funnel is a series of steps designed to turn people who are interested in your product or service into people who actually buy your product or service. The term comes from pictorial representations of this process: imagine a wide pool, like all the people who see your brand’s posts on Instagram. That’s the top of the funnel, the people who are aware of your brand. Within this pool, a smaller group of people—your brand’s Instagram followers—are interested in your brand. They’re a step down the funnel, a step closer to buying from you. Within that group, there’s a smaller group who’ve decided to buy from you. And of those people, there’s an even smaller group of people who actually do buy from you—the narrowest segment of your funnel.

In this scenario, you might create a post offering the opportunity to get access to your next launch before it officially launches. Interested followers click the link in the post and reach a landing page where they can get access by giving you their email address. This landing page sits at the threshold between interested and dedicated, bringing visitors closer to becoming buyers.

Leads. Leads are the people who’ve shown interest in your brand and are likely to be converted. Using our sales funnel example, they’re the people who’ve shared their email addresses on the landing page. In other words, leads are the individuals who’ve chosen to engage with your brand and expressed that they’d like to continue a relationship with you.

Lead generation. Lead generation is all the effort you put into cultivating leads, like posting to social media, running ads, creating landing pages and building brand awareness in general. It’s the very top of your sales funnel, the widest part where you introduce your brand to the world.

Conversions. A user “converts” when they take the action you want them to take. On a landing page, a conversion would be clicking a button or sharing an email address. On a sales page, a conversion is a purchase. Depending on your goals, conversions could also be clicking an ad to reach a landing page or following your page on social media.

SEO. Search engine optimization (SEO) is a category of strategies to help your landing page (or any kind of page) rank higher on search engines. SEO strategies involve:

  • Using high-ranking keywords in your title, metadata
  • Including quality content on your page
  • adding images and videos to your page
  • ensuring your page loads quickly

Call to action. A call to action is a piece of copy that directly tells the reader to take a specific action. Call now, read more, click here—these are all phrases used as calls to action. Calls to action are a crucial part of any landing page and the best practice is to use them in multiple spots, like right below the benefits, immediately following the supporting copy and on the button readers click to submit their info. In fact, the landing page as a whole is a call to action.

What make a good landing page?

A good landing page doesn’t leave any room for readers’ questions. It tells them everything they need to know so they feel like clicking that lead capture button is a great choice. With this in mind, you need to carefully research exactly who your target audience is after and what they respond to. Refer to the ideal customer persona you’ve created and imagine you’re speaking directly to this person when you’re writing your landing page copy.

Regardless of your customer persona, certain design and copy choices are proven to work for landing pages. These include: 

  • Clear, catchy headlines (that include keywords)
  • Uncluttered page layouts
  • Short, simple forms
  • Clear, frequents calls to action

An effective landing page also makes clear what your company does for visitors who aren’t already familiar with your brand. again, a landing page is a confusion-eliminator_ if there’s any possible way a reader can reach the end of your landing page and still have questions about who you are, what you’re offering and why it’s an amazing offer, you need to rework the copy to make these points clear.

What make a bad landing page?

Just like eye-catching copy and direct calls to action make great landing pages, wishy-washy copy and passive suggestions make lousy landing pages. Here’s what else can ruin a landing page: 

 

  • Cluttered design
  • irrelevant images 
  • no images 
  • poor seo
  • unclear calls to action
  • slow loading speeds
  • not being optimized for mobile

As of 2020, about half of the world’s web traffic is via mobile devices. That means about half of your audience—possibly more, depending on your niche and your brand—is engaging with you on their phones. Make sure your designer optimizes the page for mobile as well as desktop screens. 

In the same conversation, make sure your images and videos are compressed small enough so they don’t slow your loading speed. Loading speed does impact SEO, as do images that aren’t tagged properly. 

Final thought

I have a landing page now what?

A landing page isn’t something you plop into a marketing strategy; it’s an integral  part of  your marketing campaign from drawing board. As you develop marketing strategies, think about where landing pages fit into them. If you think about these strategies like funnels, think about where in the funnel a landing page could help most.

If you’re looking to add subscribers to your email list, add a link to a landing page that tells readers to “subscribe for more great info” at the bottom of each of your blog posts. Similarly, if you’re offering something your followers want, like an E-book or valuable PDFs, you might create a social media post that links to the landing page where they can get the E-book or PDFs.

Drawing more traffic home with awesome an landing page

When you’re selling a product, building an audience, seeking clients or giving away great content, a well-designed landing page isn’t optional. The internet’s buzzing with thousands of people who’d love to engage with your brand, so you’ve got to give them a clear path to follow to reach you. A landing page is a direct route to you, and a direct route to conversions for you.

Branding for business success

Branding for business success

Whether we talk about a small local business or a big multinational corporation, branding can significantly influence their success in the market, from setting one company apart from its competitors to driving more loyal customers. Find out how branding can affect your business. Suppose someone asks you to name a fast-food chain, a brand of soda, or a smartphone manufacturer. In that case, the chances are that you at least thought of McDonald’s, Coca-Cola, and Apple. Of course, this comes as no surprise since these three brands epitome good branding.

Branding is equally important as the products or services the business offers. As combination of symbols, text, colors, and graphics, the branding and visual identity have the power to distinguish one company from its competitors significantly. Branding, in essence, determines business success.

Let’s take Coca-Cola as an example. Even though its main rival Pepsi turns more profits year after year, because of its diversified products portfolio, Coca-Cola still manages to outsell Pepsi on every global market. Yes, Coke’s annual marketing budget is double that of its main competitors. However, it’s the powerful branding that makes it stand out in the market for over a century.

Effective branding is not just for big plyer

Brand Identity By Zooms Design

Branding is not only for companies with large marketing budgets. If you look closely, you will see that every local business in your neighborhood has its brand identity. From your local pizzeria to the real-estate agency, they all play the branding game with more or less success.

You might believe that great branding is usually associated with excellent service or products. Nonetheless, you can find a plethora of similar businesses in your area that provide the same level of service, with one being more popular than the other.

Today it isn’t hard to develop a good company name, logo, website, and promotional materials. There are plenty of free options if you are a creative type and know your way with words and design. If not, you can always find a design service that fits your budgets and help you set up your brand without paying an arm and a leg.

Is branding really that important to a business?

The simple answer is yes. Branding most certainly affects every business. Do it right, and you will quickly become a community staple. Do it poorly, and you will have to increase your marketing budget to attract customers to keep your light on. 

Good branding can change the way perceive your company. By becoming more recognizable, you can drive new business, increase brand recognition and get more loyal customers. 

Making your brand more recognizable

One thing that all successful brands have in common, no matter the size of the business, is brand recognition. Good branding helps you stand out from the number of similar companies. It gives your potential initial expectations about your service and helps them easily identify you in the future.

The visual elements play a vital role here. your logo and brand colors need to be aligned well with your brand identity. Your company slogan needs to be memorable and easy to understand, without any room for interpretation.

Establishes credibility and loyalty

No matter the type of business you have, your clients will always pick you if you look professional and polished. Branding helps you create a particular image you want your potential clients to see. It will help you inspire and credibility in your potential clients and convince them to pick your business over competitors.

when you create brand recognition and credibilit. You also gain loyal customers. There is a reason with people frequently shop at H&M. why they purchase only apple products, drink only coke, or go to a particular restaurant every Sunday. It’s familiarity and trust with the brand. They know what they are getting and the quality they can expect.  

It helps you to get customer

Good branding helps you get more new customer in a few ways. First, it helps the word about your business spread quickly. When the brand resonates well among its target audience, word of month about it spread quickly. This is in part due to buyer’s self-concept. 

Every person has a specific image of themselves. That image is usually projected on the things they buy share with others on social media. This is why every brand needs to spend time identifying its buyer personas and all the riches interests they might have. 

Few tips about branding

Good brands are never created by accident. They always involve careful planning and execution. However, this doesn’t mean that you will make it right from the start. Just like thing marketing, branding also takes a lot of trail and error until you refine your brand and find right voice and identity for it. 

Keep in mind that good research and planning will save you a lot of time and money. They will help you set the proper foundation for your future work. We have extensively covered the topic of building your brand, but here are some key points that will help you lay the groundwork for your brand.

Make diligent research of your competitors. See what they are doing, which platforms they use to address their customers and the promotional materials they utilize. Good research is half work done. It will help you see your strength and weaknesses and help you find an angle to differentiate yourself from the competitors. 

Branding is all about your customers, not your business. See what the pain points of your customers are and offer them a solution. Provide them with visuals and a voice that is specifically tailored to their persona. Make them feel empowered and allow them to “Live their truth”.

Do not be afraid to be unique. Researching your competitors will help you see what everyone else is doing. However, this doesn’t mean that you have to do the same. Instead, identity your target audience, create your buyer personas and try to think outside the box. If you have many competitors in your industry, thinking outside the box will help you stand out.

Creating and nurturing a brand is a never-ending a job. It requires research, measuring key performance indicators, and adjusting thing on the go. If something doesn’t give results, try something different. Follow the trends in your business sector and trends among your target audience. Don’t be afraid to try new approaches for old problems. 

Creating a good brand is all about dedication to your business and your clients. We at Zooms Design do the best job for to matching our clients with some of the best designers in the industry to create astonishing things. From social media campaigns to branding strategies, our designers will help you make your brand stand out. You can always book a demo session and see how we may help you.

Why you need a website even if your business is offline

Why you need a website even if your business is offline

If you are a business owner who relies only on physical sales and has yet to set up a website or digital presence, then this is the ideal time to begin with it.

with the recent boom in e-commerce that has been further driven by the covid-19 pandemic, global online sales are projected to reach $4.891 trillion. In the future, this number is expected to go higher as more and more consumers shift towards online shopping and limit their visits to brick-and-mortar stores. While this is something quiet positive for businesses with an established online presence, it also highlights the need to have a website for those that still operate offline.

You may not realize it, but there are millions of people who look up businesses online and search for product or services before making a purchase. These could be potential customers for your business that you might be missing out on. In case you are thinking about why you would need a website if your work is offline, well, there are a number of reasons.

Promote your business 24/7

when you think about it, a website is the ideas tool for marketing and promotion that can help your business increase its reach effectively. Even if you are not selling  any products online or setting up an e-commerce platform, a well designed web page can attract a wider consumer base. People can search for relevant products or service at any time and look up the website in search engine results. So ultimately, you are promoting your business 24/7 without spending a lot on marketing through advertisements or billboards. 

Consider this for a real life example. You have a small restaurant that specialize in Italian cuisine and want your customers to enjoy the experience with a visit. By setting up an inactive web page that features your company logo design prominently. Images of dishes and contact details, you can create awareness and attract more people. Take a look at the website of Seaworthy below. It has highly- quality of the restaurant and food alone with all the other relevant information. 

SEAWORTHY

Source seaworthy

It may also make it easier for customers to make reservations and learn about new menu items. There is the option of displaying pictures of your location so that potential customers can get a sense of the eatery. As a result, you can promote your business around the clock because the website will appear in local searches for Italian restaurants or otherwise.

Make sure it represents your brand

If you take a look at the websites of Coca-Cola or Conde Nast, you can observe the way these businesses are using their web pages for branding. The website is one of the most important parts of a company’s brand identity. When people are looking for certain brands or products and service online, they are most likely go through the web page before anything else.

Your website, even if it’s not selling anything, reflects or represents your brand values and image. It tells people about the industry and nature of work and makes them familiar with your brand colors, typography and font styles. For instance, the website below of a renowned law firm, white & case, and make it easier for people to learn about the business and brand. 

The use of large images with a monochrome color palette immediately catches the attention of the visitor. With bold serif typography for headlines and sans serifs font in the body text, this web page showcases the brand values of moving forward and helping people effectively. 

whitecase

Provide consistent support

One of the biggest challenges that business face in engaging potential customers and keeping them has to do with providing support. If you are unable to answer the questions in a timely manner and are slow with the response , visitors might move on to other options. It’s where a website can help you out of a tricky situation. 

You can set up a live chat option on your web page where an employee or team member could respond to queries about prices or the availability of products. By doing so, you will be able to create a positive perception of your business in the minds of the audience and provide support consistently.

Since a website is online at all the times, you can even add an FAQ [Frequently Asked Questions] page when people may find answers or solutions quickly.  

Appeal to a wider consumer base

According to recent data, there are around 4.67 billion users active on the internet across the world currently. With an engaging website, you have the opportunity to spread brand awareness within a wider consumer base and tell more people about your business. Look at it this way. 

If you are running a business that offers a service, such as a restaurant or a house renovation and repair, your web page can help you get a higher number of customers. By highlighting your portfolio or specialties, you can showcase what you have to offer in the best way possible.

This not only helps your business become credible, but also convinces people that your services can be trusted. With a web page, you can also simplify the process of getting quotes or finding prices as visitors can request them through a form immediately.

Build a digital presence

This is the biggest advantages of having a website if your business is offline. In this day and age, it can be quiet challenging to grow and increase sales without having a digital presence. You want people to know about your products or services and find physical location easily. This is an easy and simple way to build recognition and help consumers become familiar with your brand identity and name. 

Once you have set up a web page, you can incorporate links to your social media account on Facebook, Instagram, You tube or Twitter within the design. Ultimately you will be able to create a strong digital presence and gain a larger following as well.  When people see your logo or tagline on digital platforms, they may remember it for later. 

This way someone might recognize it on flyer, billboard, product packaging, or outside the store or shop too. 

Show testimonials and reviews

You may not know about this but almost 88 percent of consumers consider online reviews just as credible as a recommendation from a friend or family member. If you are running a business you need convincing testimonials and reviews to reach customers and build a loyal clientele. There are many website that do not provide the option of e-commerce but feature customer reviews for visitors. This way, it becomes easier to tell people about the work you have done and feedback received. without a web page, it can be difficult to showcase previous experiences of customers to potential clients. 

Take a look an example of a testimonial page that can be used in web design. It highlights different people talking about their success in business and offers advice as well. 

Testimonial

Source Shakil Ali

Final Thoughts

These are some of the reasons why you might need a website even if you don’t sell anything online. In this day and age, digitalization is the only way forward. In order to keep up with the times and changing preferences of consumers, you need to create a web page that not only helps you build a strong brand identity, but takes your business global.

How To Use Logo Design In Creating Your Brand Image

How To Use Logo Design In Creating Your Brand Image

The logo is the first thing people see when they come across your brand. but why is it important, and how does it influence the success of your business?

Logo design is just one element of your brand identity. or is it? Actually, logo design is the foundation on which your brand is built. So if you want to know how a logo design impact your brand image, and why it is important for the success of your business, read on as we explain everything you need to know through real-life examples.

Brand identity vs brand image

Although the two terms are very similar, and often used interchangeably, there is a key difference between them, Both are necessary to create good branding. 

Brand identity is how you want consumers to perceive your business. Brand image is how they actually perceive it. In an ideal scenario, these two are perfectly aligned, but when creating a logo, it’s important to remember to take into account what you want your brand messaging to be, and how your target audience might perceive it.

A very basic example would be a while logo intended to represent purity or marriage, whereas in marry Asian cultures it’s the color of mourning.

Logo elements and how to use them in building a brand image

Every logo consists of difference design elements that will each give your overall brand image a different quality. Here are essential of a logo. and how they can shape your brand.

Color

choosing a color for your logo is one of the most difficult decisions that you will have to make. Every design decision you make about your logo will impact the rest of your visual identity since you should use these elements across all visual assets to enforce brand recognition. 

However, color is arguably the thing that has the most striking visual impact. A study from the University of Loyola show that color can improve brand recognition by up to 80%. Choosing a color to fit your identity should be based on three things: color theory color psychology and your brand’s mission, vision and values.  

Color theory and psychology allow designers to choose colors based on their qualities (are they warm, contrasting, primary, etc.), and some generally established meaning behind them. However, these two should always be assessed according to what kind of image you want to achieve for your brand. 

Typography

Not all logos have letters in them, but there are plenty of iconic consisting of letters only (also known as logotypes). 

Of course, the name of the brand and what it sounds like has an immense impact on the brand image. A name in a language that isn’t English might be difficult to pronounce for international audiences (there’s a funny line about Cartire in the movie Ocean’s 8), but it could also give your brand a sense of exclusivity and uniqueness. 

However, something that’s a little more universal, and therefore perhaps, even more powerful in creating a brand image, is the way the brand name is written. It’s no coincidence that some of the biggest luxury brand have very similar logos. They had a shared target audience, and often similar, or shared values (exclusivity, luxury, stylishness, etc.)

New fonts are created almost every day. so finding one that will fit your brand won’t be too difficult. However, it makes a lot of sense to hire a designer to create a custom font for your logo. there are several reason for this: 

  • It will make your brand more unique 
  • It can prevent copyright infringement (you can trademark the logo, but also the font) 
  • You can make several uses of it to create a consistent brand identity

If you need further proof, just consider the longest-running logotype in history: the coca cola logo which remained almost unchanged in over 100 years.

The greatest logotype work for 2 reason: the company name itself sounds catchy (which was the logo creator Frank Robinson also thought), and the custom typography perfectly captures the fun and sweet nature of the brand and iconic drink. 

Coca_Cola Typography

Graphical elements

A graphical element in a logo can be accompanied by a wordmark, or stand on its own. Think of brands like Apple or Twitter. Not only do their graphical logos (also called pictorial marks) match the company name, thus eliminating the need for words in the logo; they also represent the brand values in a unique and recognizable way. 

In case of apple it’s the bibical fruit with a bite taken from it, symbolizing the human thirst for knowledge (and the innovative company’s mission to quench it).

In case of Twitter, the symbolizing is tied to the company name-it’s  a platform that allows all voices to be heard, in a delightful (or sometime not so delightful) symphony of opinions, experience and different discourse. 

So, if you want to use graphical elements in your logo, make sure it’s more than just decorative. The image you settle on can make a strong visual impact and build a connection between you and potential clients.

Of course, make sure that it matches the style of your industry, In both of the aforementioned cases, the images were done in a minimalist, flat style which fits the trends of the tech industry. Compare it to another well-known pictorial mark, Airbnb’s Belo sign, which has a more human hand-drawn quality. 

apple airbnb twitter

Why do you need a good logo?

So now that it’s clear how a logo can impact your brand image, you might be wondering what’s the broader significance of a good logo design. Let’s take a look at some of the key reason why that is. 

It helps your brand get noticed

One of the principal of a logo is to get noticed by potential customers. it is as simple as that. in a world where can even small local business have to compete globally, bringing attention to what you have to offer becomes increasingly challenging.

An average person spends less than 3 second looking at a logo before deciding to check out some business. so having a logo that is visually interesting and distinguishable is a must.

It makes you stand out from the competition

A well-designed logo should help a person quickly identity what kind of business is behind it, yet making it different enough from its competitors. This might seem like an easy rule to follow until you think about the logos of most pharmacies, pizza places, or travel agencies you know.

Take a look at this collection of sock logos. All of them have very similar images and color schemes, making it impossible for potential customers to tell your pizzeria apart from the rest.

On the other hand, here are a few examples of custom logos. Even though some of the usual imagery is present in these ones as well (pizza slice and cutter), they also manage to incorporate the business name, and use a more unique brand color to create an image you’re bound to remember.

 Source by Nonna

It create an emotional connection and brand loyalty

We’ve already explained how a logo can help you create a particular brand identity, whether it’s through typography or graphics. But beyond that, a great and memorable logo and brand will eventually create brand bias, prompting loyal customers to stick with you no matter what.

Again, Apple is a great example to learn from. Apple users don’t just purchase Apple products because they like using them: they want other people to see them using Apple. Of course, many clothing brands sell their products thanks to famous fashion logos. People don’t just buy the product, they buy the brand.

It's the foundation of your brand identity

We’ve already mentioned that you can’t start creating a brand identity without logo. it would be more accurate to say, however, that one doesn’t exist without the other. 

Your brand identity reflects everything your brand is: what you do, why you do it and for whom. Once you have that settled, you’ll need a logo to help you create a brand image, relay those messages to your customers.

Every time you give out a business card or post something on social media, you’re working towards building a recognizable brand. That’s why graphic design is so integral to the success of your business. A great logo provides a foundation for graphic designers to create the full scope of work you’ll need for your business.

Graphic Design: Should you outsource or hire in-house

Graphic Design: Should you outsource or hire in-house

Many times when we need to make hiring decisions , we’re confronted with a dilemma: Should we outsource or insource?  

While some entrepreneurs rave about the benefits or outsourcing design work, others have given up due to unpleasant experiences. Well, learn in my friend. 

We’re about to tell you everything you need to know about both hiring options, so next time you have to make staffing decision, you know exactly what to do.

Why your business needs a graphic designer?

Okay, so we’re not in the ’80s anymore. 

In the current age of social media and all-pervasive digital presence,  the important of visual strategies to boost brand awareness and attract new customers is greater than ever before. Image are processed 60,000 times faster than next and people tend to spend 10% more times on website images than next. These stats alone are enough to tell you why good design matters when it comes to scaling and leveling up your game. and businesses need the  help of talented graphic- designers to do this. A skilled designer knows how and where to hit the audience with their designer to achieved the desired result. 

So here’s rule number one: don’t cut corners by asking a friend or doing it yourself. 

There are two main reasons companies hire graphic designers: 

  1. To establish brand look and create initial brand assets.
  2. To continuously create branded material for advertising and internal purposes. 

But while doing so, companies can face myriad challenges: 

  • Design work being very time-consuming.
  • Different brands and different projects requiring a wade variety of style and skills.
  •  Keeping up with the ever trends in customers design preference can be overwhelming. 

On top of that, the questions of the where to find the talent? How to gauge the talent? To in-source or outsource? 

Outsource your graphic designer

Entrepreneur.com defines outsourcing as, “The practice of having certain job functions done outside  a company instead of having an in-house department or employee handle them: functions can be outsourced to either a company or an individual”.

Meanwhile, Deloittle’s 2016 Global Outsourcing Survey shows the top reasons companies outsource: 

  • 59%- reduce or control costs 
  • 57%- Focus or core functions 
  • 47%- solve capacity issues 
  • 31%- improve service 
  • 28%- Gain access to expert talent and knowledge 
  • 17%- Manage the business environment 
  • 17%- Accelerate organizational transformation 

These are all reasons a company might want to outsource their graphic design, but that doesn’t mean it’s without its flaws. 

Let’s examine the advantages and disadvantages of outsourcing designers to see if it’s the right move for you. 

The pros of outsourcing graphic design

1. Lower Costs

From a financial point of view, outsourcing graphic design is usually cheaper than hiring an in-house employee. When you outsource you have the flexibility to decide how much you spend on each task or project as each on will likely have a different scope or even a different person fulfilling it.  You can set your own fixed budget on the importance and complexity of the project at hand.

In contrast, payments for in-house designers do not have any direct correlation to the amount and complexity of the projects they complete. 

2. Flexibility

This flexibility extends to other things as well. 

The beauty of outsourcing graphic design is that you can always scale your team depending on your work volume. If it’s a busy month, hire more freelancers. If it’s a slow period, counting on only one designer should be fine. (And once again, scaling down at your whim helps you save money. You can’t do that with someone staff). 

3. Talent diversity

You can also always outsource work that requires skills your team is lacking. Suppose you have three in-house graphic designers. 

You have a new campaign that requires some custom animation, but no one on your team has experience in creating them. You can outsource this Or let’s say you’re an agency and you get a client who needs great visuals for marketing their yoga studio online, but your designers are only experienced in the fields of media, tech, and real estate. 

What should you do? 

If outsourcing is an option, you can find a designer who has experience creating this type of content. This way, you can satisfy and retain clients from across all  types of industries, even those that aren’t normally a focus of your company.

4. Fresh Ideas

Outsourcing is an interesting way to spice up your designs as well. By hiring someone from outside the company, you are exposed to new perspectives, opinions, and style. This can offer some exciting new visuals to attract a new audience or even re-engage some existing customers. 

Long terms, this can even inspire the rest of your team and boost creativity.

The cons of outsourcing design

1. Divided focus

One of the disadvantages of outsourcing graphic designer is that you never really know how many projects the freelancer may be working on. In most instances, you probably won’t have a freelancers undivided attention.  

This can result in poor or faulty design outcomes which could mean more revisions, wasted time, and more budget. If you are running on a tight deadline, this can ultimately hamper your whole project. So, you to be careful while outsourcing designers. it is a good practice to select pre-vetted or reputed designers with a proven track record.

2. Difficult to find a good fit

Every hiring manager who has outsourced knows it can be a bit tricky to find the right fit for the job.  Entrepreneur.com also highlighted the importance of making sure the freelancer you hire can really do the job. 

You need to get and check references. “ Ask former or current clients about their satisfaction…. Find out what industries and what type of workload the firm or individual is accustomed to handling.” But finding and verifying all this information is not always easy, so the possibility of hiring the wrong person does exist.  Another aspect that could cause concern is time differences, as outsourced designers can come from all over the world. 

Hubstaff point out that “Working across continents can mean business hours might not line up. Make sure you discuss what regular work hours are if you’re working with professionals in the other locations. “

3. Management and reliability

Another downside of outsourcing graphic designers is ultimately your lack of control. Unlike someone on your team, you can’t really control their business stability or their ability to meet deadlines. There’s a constant fear that they may go AWOL or end up providing sub-par designs. What will you do then? 

Furthermore, regardless of the length of the relationship, you will need someone to manage your freelancers as well as deal with recruitment, legal issues, payments, and to create trusting relationships.

These tasks can take a lot of time, especially if you are outsourcing directly to a designer and not through an agency or third-party business. (Note: Many of these issues fortunately can fade away if you have a long-term relationship with a designer or agency.) 

Keeping these drawbacks in mind, how can we utilize graphic design outsourcing to its fullest potential? 

Well, the trick lies in knowing when to outsource design and how to do it the right way. If you do it right, there’s a lot to gain. 

Working with in-house designers

The alternative to outsourcing talent is hire in-house designers, also called insourcing. 

This often involves strenuous hiring and training timelines, but there are plenty of advantages. For example, as your in-house designers grow in experience and skill, they can apply what they learn to future work with your company. 

Let’s dive into some of the specific pros and cons.

The pros of insourcing designers

1. Cohesion

When it comes to creating and sustaining a brand image, you want a consistent aura or vibe throughout your materials. this is exactly where a closer and long-term familiarly between the designer and the brand becomes crucial.

In-house designers tend to be more cohesive to your brand and company than freelancers as they live and work in it every day. They are more familiar with the company culture and niche. However, if you develop a long-term relationship with a talented freelancer, you can also get the same benefits. 

2. Sense of ownership

An in-house designer, as a member of your team, will likely feel a greater sense of ownership and accountability in the final product.

They likely will have a greater drive to achieve the company’s goals, which motivates them to put their best foot forward and can make their work feel more authentic. Unlike an outsourced designer who may be working with many brands, they are likely to be more invested in your project and success. 

The cons of insourcing designers

1. Hiring process

Working with in-house designers is a long-term commitment and therefore can involve more money, time, and effort than outsourcing. After all, you don’t just get an in-house team, you build one. You need to put the word out, wait for applications to pour in, sift through the applications to get to the ones that matter, and then finally start the interview process. 

So, we are talking about at least a month-long process to hire a single designer. This is a lot of time and effort. But there are situations when you simply have to devote the time and effort to hiring an in-house designer. 

2. Cost

According to Glassdoor, the average salary of a full time graphic designer in 2019 is $49,000. Unlike the flexibility that comes with outsourcing, the salary you’re paying an in-house designer is a constant. 

So before you hire someone in-house, make sure you look at your budget from an annual perspective to decide if it make sense financially and from a productivity standpoint.

Blurring the line

Ready to make a move? wait, there might be more options!

With the rapid rise of the gig economy, the lines between outsourcing and insourcing are also fading away. Many companies are adopting a dynamic mix of both to get the most out of a global talent pool and accomplish their goals.. 

As the lines blur even more between outsourcing and insourcing, one thing is clear: the end of the “classic” outsourcing model is close. The market is teeming with new, inventive sourcing models. 

For example, you can insource design work by integrating a third-party platform with your team’s workflow- or even with your own, like Zooms Design.  

At Zooms Design, we are committed to providing professional graphic designers, at a flat-rate, who are ready when you need them to seamlessly integrate with you and your workforce.

Benefits Of Content Marketing For Your Growing Business

Benefits Of Content Marketing For Your Growing Business

Have you ever heard content is king?

the more content your audience consumers from your social media or website, the more likely they’re to take the desired action.

You keeping hearing people buzzwords like “Content is King!”, content strategy, content marketing, and you wonder if all the hype means something.  

The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to- you- the marketer must provide them something in return. That’s something in return can be as simple as a minute of entertainment or a great idea that benefits them. Whatever it is, it needs to hold their attention.  When people are looking for a service such as yours, they’re looking for information. Are you and your company knowledgeable and trustworthy enough for them to invest their hard earned money in your services? Consistent content can help to assure them that this is true.

You attend a party, one in which you only know the host. Typically a nerve racking experience, you find yourself in a discussion on a topic you know well. You’re so involved in responding to question, you don’t realise that most of the room has stopped their conversation in order to hear the passion and knowledge in your reply.

improve Brand reputation

Brand reputation

By creating new content consistency, you’re building a library of amazing images and resource that define your brand. All these pieces of content together is what creates your brand. Every time someone clicks on your article  or image, you’re instilling name recognition. By delivering content that’s aligned to your brand, your work will become recognizably yours. Eventually, when someone is in need of your type of product or service, you’ll be at the top of their mind.

Use powerful and creative images that represent your brand’s aesthetic. This is especially important for social media, where it’s easy for us to keep on scrolling if an image doesn’t grad our attention right away.

improve Search Engine Optimization

Improve Search Engine Optimization

If you’re using utilizing SEO, then you’re increasing your chances for a potential customer to find you. Use keywords within every image and article that’s relevant to your brand. When someone searches for those keyword in search engine, your website will show up in the result.

SEO can take a while to truly kick in, which is why it’s important to start now if you haven’t already. Go back to your old blog posts and revamp them by adding keywords throughout your articles and images.

Creating great content is a cost-effective to bring in new lead.

Generating New Leads

For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads.  Lead generation is important for small business that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable. though content marketing cost about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric.

The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget. It’s important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts. This is especially true when it comes to SEO. However, when it comes to creating quality content, a little can go a long way.

In fact, according to Social Media Examiner: more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content.

every time you share a new piece of content, you’re increasing your chances of getting your work in front of new eyes. When you spark someone’s interest with your content, you’re creating that initial relationship, or generating a lead. 

Ensure that you’re utilising social networks to share your content. For me, I find Instagram and Facebook to be my best source for generating leads. See what channels work best for your business and direct your focus on them.

Content enables your brand to showcase your subject matter expertise

What makes you the best in your field? why should someone choose you over a competitor? Show off your wisdom! Besides helping potential customers solve a problem, regularly creating content is a great way to establish how knowledgeable you are in your field. if you’re an SEO expert, talk about ways you can improve on SEO. If you’re an interior designer, teach some basic do’s and don’ts of creating a space. 

Discuss your topics in depth and prove to your potential client that you know your stuff. Where content creation used to be a way to stand apart, it’s now an essential marketing technique to any online business in the modern world. Create content that inspires, educates, or essential your audience. Use high quality photos to stand out and use relevant keywords within your articles. Eventually, you’ll build trust with your viewers. Above all, having a consistent content creation schedule is essential in ensuring that you have a steady flow of leads.

Content marketing allows your brand to demonstrate its expertise in the field.While providing valuable knowledge that can help readers make a more educated purchasing decision.

Every time that you publish:

  • a new blog post
  • white paper, or
  • other pieces of content

you’re showing leads and customers how much you know about the industry and the challenges that they face.

What make great content?

Content no longer just lives on your business website. Your social channel are a powerful outlet for business growth and the content you create for those channels reaches your audience in a more direct way. If you get it right, the power of social channel can help create brand evangelists out of your customer- happy customers aren’t afraid to shout it on their social channels the same way the disgruntled ones do.

Pepsi’s launch new ads campaign with clever and creative

Pepsi’s launch new ads campaign with clever and creative

Pepsi: #betterwithpepsi

Over the past month, Pepsi has been making itself very clear: its fizzy drink goes better with burgers than rival coca-cola. Like burger king, the challenger brand always has more fun. 

Pepsi has commemorated #Nationalburgerday on Friday (28 May)  with a simple but effective execution using packaging from fast food joint Burgerking, Wendy’s, Mcdonal’s and circling where the Pepsi logo coincidentally appears. all to illustrate that its drink naturally goes with burger.

Teasing:  ” even when we’re not on the menu, we’re on the picture” the ads is a part of competition to win a Pepsi to accompany your burger, to encourage more consumers to make the switch from coca-cola. All they need to do is share a photo of themselves with a Pepsi and any burger on social media with the hashtag, and it will provide a rebate for the price cost.

The ad campaign is part of wider #BetterWithPepsi push it started earlier in May. After Pepsi commissioned a third-party blind taste test and consumer survey to discover how burgers with signature offering from the top three burger chains paired with different beverage 60% of participants preferred their Big mac, whopper and Dave’s single with Pepsi over coke.

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“part of being a challenger brand is having the confidence to call out unarticulated cultural truths…especially when they are at odds with a fundamental truth about your product. we have a lay known that burger go better with Pepsi_ yet for over 30+ years, the top three burger chains have denied US consumer the opportunity to enjoy the optimal taste combination they truly deserve a burger with an ice-cold refreshing Pepsi. and upon learning 60% of participants preferred Pepsi over coke with their Big Mac, whoppers, and dave’s singles, we knew it was time to act. 

This is why this Friday – on National Hamburger Day – we will enable consumers with the opportunity to try any burgers of their choice with Pepsi- even if the burger is from a restaurant that doesn’t serve our products and we will pay for the Pepsi….because after all, Burger go #BetterWithPepsi!”

Todd Kaplan

Vice President of Marketing Colas/ Pepsi TM 

PEPSICO

Credit Source: Pepsi

Benefits of Social Media for All Businesses

Benefits of Social Media for All Businesses

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused around it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still marketers writing proposals to their superiors trying to convince them of the need to start a social media marketing program.

The truth is, people are using social media to engage with brands more than ever. With over three billion people using social media around the world, if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Why is social media important for business?

Social media is important for businesses because it brings an organization’s marketing, communication, and advertising strategies into the 21st century. 

A business social media gives your company access to this unprecedented connectivity, exposure, and influence. 

With just a few clicks you gain access to vast networks of millions of potential customers. 

You’ve most likely noticed. both as a consumer and business owner, how the landscape of traditional business-customer interaction is changing drastically. 

The internet and other forms of technology are the primary drivers behind this rapid change. 

Social media is the tool your business can use to harness the power of internet connectivity. 

Increase Traffic website

Image via infographicworld

Social media allows your brand to reach new audiences and attract new potential customers. With a strong call to action stated throughout your social media updates, you can direct your viewers to go just about anywhere.

Christina Newberry at Hootsuite says that sharing quality content from your blog or website to your social channels is a great way to increase your readers as soon as you publish a new post. Offer them value in the chat, rather than being too promotional. At Three Girls Media we call this the 80/20 rule. The idea is that 20 percent of what you post is directly promotional and the remaining 80 percent provides non-promotional content of value, giving followers continued incentive to follow your brand.

Make sure your website address is included in all your social media profile so that users who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the page.

Faster, Easier Communication

Customers can contact a customer service representative faster and easier now than ever before thanks to social media.

Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before.

Depending on the industry and the grievance, challenges may still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so.

It’s faster now than ever before to contact the right people — and oftentimes without having to even pick up a phone — and it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business.

Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.

Networking & Partnerships

In addition to the simplified lines of communication, there’s the aspect of general availability.

Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.).

Social media helps connect us easier than ever before.

Heck, even politicians and policymakers have been incredibly available — and often faced with backlash — thanks to social media platforms like Twitter and Facebook. Backlinks, shoutouts, increased referral visits, and increased branding are just some of those ways. Building quality relationships becomes a lot easier with the streamlined communication we get from social media, and building relationships with key influencers earns a lot of value for your brand.

Boost organic visibility

There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.

In addition to the SEO value gained from adding quality backlinks to your brand’s website (by way of social media relationships, as well as the ways social media help accumulate a variety of link types to comprise a healthy backlink profile), social media also sends relevancy signals and other signals to search engines like Google to ensure popular content is easily visible and shareable.

Customer feedback

Image via Freepik

In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus has to truly be on the customer.

And success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer and potential customers have the best possible experience with your company.

Social media helps us maintain that reputation by giving us platforms to directly interact with our customers like we never have before. That also means we are receiving real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

Businesses should be using this amazing opportunity to build their brand as a true, consumer-first operation, eventually building the brand’s reputation into one that can never be mistaken and is relied on for many years by an ever-growing customer base.

Impress Potential Customers

Keeping in line with maintaining your brand’s respected reputation is the opportunity to impress potential customers with how you’ve handled other, typically unrelated customer interactions. People often turn to – even rely on social media and online-review sites to get a good idea of just who a company truly is. Just like marketers, consumers are using social media as a tool to help them make better purchases and decisions in general.

On average, people take into account 10 reviews of a local business before making a purchasing decision. This gives potential customers the chance to see that businesses truly care about their customers even after they’ve made the sale that is so important to them and their business’s success.

Branding

Image via freepik

While branding essentially involves each numbered entry listed in this column, it’s important to stress it as one of (if not the) most valuable capabilities of social media.

You may not see as high of a conversion rate via social media (depending on the business and sales structure) as you do other marketing mediums (paid search, organic search, etc.), but the impression a brand gives off and the reputation it built can be greatly enhanced and showcased through social media. Messaging across social platforms allows us to talk about what’s most important to our customers, and lets us train them to keep our brands at the top of their mind when those important buying decisions need to happen.

Each platform is different in terms of what it does well, the demographics of the audience using it, and the kind of content (and timing of its publishing) you see posted regularly. Each brand’s messaging should be tailored as such. And while your business’s conversion rate is likely going to be lower on social media than it is via email marketing or paid search, your business goal is always going to be conversions, so maximizing them on all available channels is really the name of the game.

User-Generated Content & Crowdsourcing of Ideas

User-generated and crowdsourced content isn’t just free and unique; it can also be awesome.

The larger the audience, the more potential the content has to really impact a brand and its messaging. Brands will receive and be able to (usually) use this sometimes-quality content- videos, images, infographics, memes, etc. with proper permission, of course.

Social media allows us to ask for this user-generated content, then receive it directly, but there is quite a bit going in between all of that, too.

Track your Competitor

Image via nmgtechnologies

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors.

You can learn a lot from our competition.

No one is perfect, you and can all learn something. the ultimate goal is having the customer understand us and depend on us for authoritative approach within niche over your competition. 

Your competitor are aiming to do the same thing as you (establish and protect brand reputation and ultimately sell its products/services), so it’s worth us monitoring and finding out ways your business can do better to educate and entertain users, as well as the things our brand does well, and ways you can get better across the board.

Getting the most out of social media

Each business has different goals and ways it measures success.

Social media can help achieve those goals, but it’s important to stick to the basics and use them in ways that help your brand succeed. Every brand is different. Let yours shine on social media.

Why Does Graphic Design Help Your Small Business

Why Does Graphic Design Help Your Small Business

Small business owners are known for wearing for different hats, they sell, market, manage customer service, make coffee and write blogs post for fun. Exercising skill-sets in a variety of tasks often viewed as a benefit of owning a small business, or being self-employed, but can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.

In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specialize in that particular field.

This is especially true of creative work, like good graphic design. As much as we would all like to think our creative minds are capable of creating effective designs for small business, professional designers have years of education, experience, and industry know-how that simply can’t be beat.

Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.

Spend now, Save Later

Image via rawpixel

The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.

In the other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral. 

Professional graphic designers understand that good design is built to last, and by spending more money upfronts with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small exchanges to old materials, or duplicate existing design elements.  

Professional graphic designers wont take short cuts, and they understand that giving you complete files, various formats, and more control over graphic elements is the key to ensuring longevity in your design. 

Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.

By spending a little more money upfront, you’ll save money in the long run

Professional Design Convert Better

Image via ayunannas

While it might be hard to justify thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work. 

if small owners are known for wearing multiples hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.

The specialize knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good, it’s about understanding how design elements work most effectively for consumers.

Professional graphic designers are first and foremost researcher and diligent note- takers, they’re listening to your needs, as well as researching the industry for best use practices, consumers expectation, and comparing the competition. 

In addition to research contributions, a professional graphic designers is fully immersed in the design industry, the most current on design trends, statics, what other industry professionals are talking about

while this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.

First Impressions are Important

Image via vectorjuice

Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place. 

The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy, and that’s okay for that. With a good design in place, and a detailed content marketing strategy , you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics, However, none of that matters if you make a bad first impression. 

In additional to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiples channels. You need things in line in order to preserve the critical first impression you make on consumers. If they like want they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.

Creativity Is often Rewarded

Image via inspiring

If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.

Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.

Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.

Unfortunately, creatively doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business-it’s what you’re paying them to do.

Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers. 

We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. your small business simply can’t afford low quality graphic design. you’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will be increase, you’ll make a better first impression with potential customers, and your company’s creatively will help you stand above the competition.

Build your business on Instagram

Build your business on Instagram

Instagram is one of the great platform for business. it has over 1 billion monthly users. many brands are finding ways to interact with the instagram community. it bring you customers who are really related to your product.

Why do we need to build it ?

1. booting brand visibility:  it is helpful creative content, you can easily increase the number of brand mentions and make more people notice your brand.

2. great engagement: you know instagram is the king of social engagement.

3. visual marketing: with the right content you can easily put your brand ahead of the pack by making it easier for your target audience to share.

4. seo: it is search engine optimization is at the core of any marketing campaign.

How to use instagram for business

>> firstyou have to customize your business profile. it includes profile photo, website, bio, account name, username.  you can’t do much on instagram until you properly fill out your profile.

>> Secondyou have to adopt a mentality tribe. there are so many users and photos floating around on instagram. to be standing out might seem like an uphill battle. instead of worrying about boasting big numbers, it’s best to approach instagram for business with a sort of “tribe” mentality. start small, establish relationships and engage with others one-on-one. hashtags is an essentially act as a search function for instagram to find relevant followers and brands.

>> thirdlyyou have to plan public goal-driven content. there are so much diversity in terms of what you can post. instagram is about so much more than random selfies and snapshots. posts like this one from gopro are shining examples of goal-driven content in action.

on the top of that, you also have to craft your brand’s narratives. it is better way to captivate followers. the common sense of big brands on instagram is some sort of narrative. through imagery, they’re able to speak to the interests and desires of their audience.

Moreover, you have to show off your products by promoting whatever you have to sell. creativity counts on instagram unlike any other platform. diversifying your content strategy while also promoting your products. video content is popular on instagram right now. user-generated content in the form of customer photos can be some of your strongest marketing power. there’s a reason why even some of the biggest brands on instagram regularly regram photos from their followers’ feeds. last but not least, you have to tap to the power instagram ads. it’s much easier to get in front of people organically from instagram. although not a must do by any means, consider how instagram is continuously prompting new features for business.

you can utilize instagram ads for your business such as stories ads, collection ads, photo ads, ads in explore feed, video ads, and carousel ads.

>> stories ads

complement your feed content with ads on instagram stories. connect with over 500 million accounts using stories daily. learn more about stories ads and specs.

>> photo ads

tell your story through a clean, simple and beautiful creative canvas. photos can be in square or landscape format.

>> video ads

get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. and now, you can share videos up to 120 seconds long in landscape or square format. 

>> Carousel ads

Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.

 >> Collection ads

you can use collection to visually inspire and help your audience discover, browse and purchase products. tell an integrated story with a product or lifestyle focus, through video, images or both.

>> Ads in explore

reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. learn more here, or get started straight away by creating your own ad.