Zooms Design

UX/UI design trends 2021

UX/UI design trends 2021

Design is no longer about the wow factor. It is about personalization, simplicity, convenience, minimalism, accessibility. Current and upcoming UI/UX design trends follow these principles. We have already written about why design is a worthy tool for your business as well as how to turn it into a powerful selling tool. Also, we have pointed out how to break a business message through overproduced content in a split-second with motion graphics, and have highlighted massive animation design trends.

Versatility and adaptability

Source: Dribbble

Creating an application for only one platform is a lost cause. Choosing device-neutral and cross-platform options for seamless app performance on a laptop, PC, smartphone, or tablet is a win-win option that allows ensuring a much better UI and UX,  and reaching a wider audience coverage.

Mobile phone flexible screen expansion can compete with devices people are used to. Foldable phones with flexible displays will bring a brand new user experience. An advanced multifunctional screen is about multitasking. It allows running a few apps alongside each other simultaneously as well as seamlessly switching between them. It can be used as both a phone and a tablet. A flexible display can make the back of the phone an additional interactive space.

Personalization

Source: Dribbble

The mass production trends have long passed into history. There are no solutions that would fit all cases. Users demand a personalized approach from you, niche services that are relevant to their interests as well as can solve personal needs. To retain users, design an app accurately by focusing on personal, cultural, situational requirements ensuring a unique and authentic user experience.

Spotify offers a personalized playlist based on a listener’s particular tastes. The Netflix app offers flexible recommendations and customizes film artworks to suit users’ viewing habits.

Voice interaction

Source: Dribbble

Apple’s voice-controlled personal assistant Siri, Amazon’s virtual assistant Alexa, Samsung’s smart assistant Bixby, Google’s AI-powered virtual voice assistant Google Assistant dictate their terms to UX design trends for this year. Voice-enabled apps are continually integrating into our lives as they are more convenient, deliver quick and accurate query results, ensure personalized user experience.

AV/AR

Source: Dribbble

Implementing augmented reality (AR) and virtual reality (VR) technology allows integrating the fictional digital elements into the real-world image by offering users an entirely fresh look at the daily routine.

Education, real estate, mHealth, science, entertainment, eCommerce, traveling, media. Here’s a partial list of niches where VR & AR trends can be adopted with own UI/UX.

Ikea, Disney, Zara, Toyota have already applied AR to their products. With the Gucci App AR feature, users can digitally try on sneakers, sunglasses, or decorate their spaces with new decor objects. The Ikea app offers customers to try on the chosen interior before purchasing it.

Material Design

UX/Ui Design

Source: Dribbble

Flat UI design, two-dimensional elements, simple shapes with no added effects have been replaced by user-centered design process, motion graphics, 3D icons, animated logos, custom color palettes, responsive interaction animation, shadows, and depth illusions, grid-based approach, ML- and AR-powered features, sound design. Material design will bring a much more engaging user experience via intricate patterns, textures, customization, advanced interactivity.

Design for content

UX/Ui Design

Source: Dribbble

The content-first approach helps to design meaningful and functional interfaces, ensure comfortable and convenient user experience rather than complex and artistic solutions.

When it comes to current UI/UX design trends, general readability reigns supreme. It is not only about slogans, taglines, brand names, or CTAs. It is about the style of content as a whole – a simple content menu, highly readable fonts, font combinations for various screen sizes to ensure effective responsive design.

Animation & micro interaction

UX/Ui Design

Source: Dribbble

Interface animation has not lost its position this year. Animation will remain trendy as it can easily grab and hold viewers’ attention, and is more memorable than just static elements. Adding life and motion to buttons, icons, tabs, charts, preloaders, menu bars, scroll animations, visual clues, onboarding screens, splash screens, activity indicators, pull-down-to-refresh animation makes user experience informative and engaging. Smooth microinteractions make user interface intuitive and natural.

Chatbot UI and UX design

Chatbot

Source: Dribbble

Chatbot interaction design should not only convey information to end-users. To process each specific query, chatbots should be easy to use, handle all kinds of natural language variations – various emotions, language semantics, text structures, phrases, slangs.

to enchance the user experience, you should consider a specific set of options such as avatars, a voice that matches your brand personality, welcome/failure message design, animation, response buttons, typing indicators. you should provide your app users with multiple interaction ways-free-text typing with autocomplete function or ready-made conversation flow.

Keep things simple

As you see, new trends in UI/UX design trends are about user-centered and effective problem-solving solutions. Keep things simple, and your users will rely on your app and follow your brand.

We at Zooms Design know how to personalize your brand to convert your business message into simple and functional visual solutions that are relevant to your users’ interests and can solve their personal needs. Have an idea? Feel free to contact us. We will be happy to help you find the perfect match.